San Antonio launches new 'Buy Local' campaign for the holiday season
The Saturday after Thanksgiving has become known as Small Business Saturday, redirecting consumer attention from the Black Friday chaos at big-box stores to the local stores who could so use those extra holiday shopping dollars.
Here in San Antonio, a new initiative is helping to keep that attention on small businesses beyond just one Saturday. San Antonio Mayor Ron Nirenberg proclaimed the city’s observance of the "Buy Local Holiday Campaign" from November 26, 2022, to January 3, 2023.
Part of the city’s broader Buy Local initiative, the campaign urges San Antonians to consider the impact of their holiday purchases and spur the local economy by supporting small and locally owned businesses. After all, studies show that 67 cents of every dollar spent at a local business goes straight back into the local community via employee spending, business purchases, and more.
With that in mind, San Antonio's Buy Local Holiday Campaign will launch this week on Small Business Saturday, November 26.
“Shifting as little as 10 percent of your spending to locally owned business can make a profound difference for business owners, their employees, and the San Antonio economy,” said Nirenberg in a release. “Our continued support of small businesses is an important part of rebuilding a stronger, more resilient economy.”
The release shared historical data about the heightened economic activity that comes each year between Thanksgiving and the new year, quoting figures from the National Retail Federation that suggests November and December account for up to 19 percent of annual retail spending. This year, that holiday-related spending is expected to grow, with respondents to one recent survey planning to spend an average of $1,455.
“San Antonio small businesses have been the lifeblood of our growing city and the catalyst for our growth,” said Jeremy Roberts, chair of the City of San Antonio’s Small Business Advisory Commission, in the release. “By buying local, you are supporting the thousands of San Antonio families that have worked hard to build generational family businesses that keep our ecosystem functioning and economy growing. Let’s all do our part and give back to San Antonio by buying local.”