Getting in gear
DeLorean, the car brand made famous in the 1985 classic film Back to the Future, is making San Antonio a big part of its future.
On February 14, DeLorean Motor Co. — which is repositioning itself to produce electric vehicles — announced plans to establish its global headquarters at Port San Antonio. The headquarters will generate about 450 jobs in the executive, management, and engineering ranks.
The deal won’t be finalized until the City of San Antonio and Bexar County approve financial incentives for DeLorean.
“San Antonio boasts a growing component and vehicle manufacturing sector, as well as a wide array of global advanced manufacturing operations,” Joost de Vries, CEO of DeLorean, says in a news release. “This allows us countless synergies between established companies and suppliers in the broader region. A deep talent pool and a strong local academic ecosystem will foster further innovation.”
The company currently services roughly 6,000 DeLorean coupes still being driven but doesn’t make vehicles. Now, DeLorean wants to drive into the increasingly competitive market for electric vehicles. Its first product will be an all-electric luxury sports car known as the DeLorean EVolved, set to debut sometime this year.
By the way, today’s DeLorean Motor Co., founded in 1995 and formerly based in the Houston suburb of Humble, is not affiliated with the DeLorean Motor Co. that became part of popular culture with its car’s starring role in Back to the Future. The previous incarnation of DeLorean introduced the iconic, futuristic DMC-12 vehicle in 1981. The DMC-12 featured wing-like doors and a stainless-steel exterior.
DeLorean’s return as a car manufacturer was teased in a $7 million, 15-second TV ad that aired during the Super Bowl LVI pregame show.
The company will join two other automakers with significant operations in the San Antonio-Austin corridor: Toyota’s pickup truck plant in San Antonio and Tesla’s electric vehicle plant in Austin. DeLorean will initially set up its headquarters in San Antonio and is evaluating locations for manufacturing.
DeLorean plans to collaborate with schools like Texas A&M University San Antonio, the University of Texas at San Antonio, Trinity University, and Texas State University to help cultivate the company’s workforce.
“By planning to establish their global headquarters in San Antonio, DeLorean is validating the talent, strategic preparation, and adaptability our region provides for EV manufacturers to thrive,” San Antonio Mayor Ron Nirenberg says.