Revved-up revenue
Favorite San Antonio hotel among the most lucrative in Texas
Financially speaking, one San Antonio hotel is more lucrative than almost any other spot in Texas.
The report, released March 3 by San Antonio-based hotel consulting firm Source Strategies Inc., shows the Hotel Emma is the third biggest revenue generator in the state, bringing in an average of $296.66 in revenue per available room (RevPAR).
Hotel Emma's RevPAR numbers greatly eclipse the city's average of $76.59. Elsewhere in Texas, the RevPAR figure for Austin was $107.93, with Dallas-Fort Worth at $76.24 and Houston at $65.55. The statewide RevPAR average was $69.86.
In total, seven hotels in the San Antonio metro area appeared among Texas’ 100 highest-revenue properties. Austin had the most with 30, followed by Dallas-Fort Worth, Houston, and Galveston (eight each).
Despite having seven properties in the top 30, hotel revenue in the San Antonio area climbed just 2 percent last year. Statewide, hotel revenue grew 4.7 percent in 2019.
Here are the top 10 revenue generators in Texas for 2019, based on RevPAR:
- The Ritz-Carlton, Dallas — $350.95
- Four Seasons Hotel, Austin — $308.16
- Hotel Emma, San Antonio — $296.66
- The Driskill, Austin — $262.83
- Hotel San José, Austin — $259.93
- Hotel Van Zandt, Austin — $257.92
- South Congress Hotel, Austin — $255.98
- Hotel Crescent Court, Dallas — $251.29
- The Joule, Dallas — $235.51
- W Hotel, Austin — $234.79
In the Houston area, the top revenue producer last year was The Post Oak Hotel at Uptown Houston, which recorded RevPAR of $217.13. It ranked 13th statewide for RevPAR in 2019.
Despite not having a hotel in the top 10, Todd Walker, president of Source Strategies, says Houston's hotel industry did show improvements during the last six months of 2019.
“The Houston metro turned around in the second half of the year, showing strong demand in the third and fourth quarters,” Walker adds. “Dallas-Fort Worth had a solid year, but the San Antonio lodging market has cooled considerably.”
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