The newest Texas wildflower forecast may call for sparser bluebonnets this spring, but San Antonio will still be blossoming thanks to a new citywide initiative. Bexar Blooms is planting the iconic state flower in underused plots throughout the city.

The idea sprang from the design of Texas Spine Care Center’s 2026 Fiesta medal featuring a La Catrina wearing a bluebonnet-adorned dress. Scott Chidgey, the practice’s director of marketing and communications, had a bigger idea.

“I realized those blooms shouldn’t live on a medal alone — they belong in our public places,” says Chidgey. “Bexar Blooms is about intentionally bringing joy and beauty into the heart of our city, throughout our county, and beyond.”

Chidgey says the flower holds special meaning to him. His mom would often take him and his sister to find bluebonnets after church, later using the pictures for Christmas cards and yearbooks.

“The chance to help bring bluebonnets into public spaces across San Antonio so other families can create those same memories — that’s a dream come true,” he adds.

Scott Chidgey shows off a planting site at the San Antonio Zoo.Photo courtesy of Bexar Blooms

To bring his vision to life, Chidgey recruited local businesses, Centro San Antonio, and local institutions like the San Antonio Zoo and San Antonio Museum of Art. Activities are planned at Travis Park, Hops and Hounds, Elsewhere Garden Bar & Kitchen, and other sites across town.

Locals can also submit sites via the website, although they must be the land owner or the organization’s leader.Although the project will certainly make for some stunning selfies, organizers say that the project is about more than looks.

“While bluebonnets are definitely about beautifying downtown, the initiative is also about contributing to an even more hospitable environment for our bee population, which are critical to the ecosystem as pollinators,” says Trish DeBarry, CEO of Centro.

Though launched in tandem with the 125th anniversary of the bluebonnet becoming a state flower, Bexar Blooms will become an annual tradition. A nonprofit organization has been launched to handle logistics, care, and donations.

“This is just the beginning,” says Chidgey. “And we have lots of fun additions already in the works for next year.”