Dunkin' sprinkles San Antonio with ambitious doughnut shop expansion plans
Coming soon in San Antonio, it will be easier than ever to find a Dunkin’ (yes, just Dunkin’ — more on that later). On May 8, the doughnut giant announced ambitious expansion plans to spread the brand past its Northeast stronghold with 50 new locations, including six in the Alamo City.
Per a release, Texas franchise group Mesquite County Business Venture will be developing the new shops with locations still pending. A Dunkin’ rep did reveal that all outposts are anticipated to be completed by 2025, and two of the locations will be combo packs, which means it also houses a Baskin-Robbins under the same roof.
Think of the possibilities. Guests can squeeze a scoop of rainbow sherbet between two strawberry frosted doughnuts or plop a classic glazed on a Caramel Cappuccino Blast for an impromptu Instagram sesh. Local dentists are surely rejoicing.
The new Dunkin’ stores will add to an already impressive presence in San Antonio. The city now boasts eight stores, including a next-generation concept at 10029 San Pedro Ave. that was among the first in the nation to sport the new “Donut”-less name when it opened in October 2018.
The abbreviation, finalized in September of that year, was a reflection of the brand’s increasing focus on coffee and other menu items like breakfast sandwiches. It also reflected that hardly anyone dips doughnuts in hot beverages anyway. That is a fundamental betrayal of the pastry arts.
Although it’s not clear if the six new locations will have two drive-thrus like the San Pedro store, they will include many other innovations that aim to get guests their caffeine and crullers quicker.
"With modifications, such as our on-tap cold beverages, high-quality drive-thrus, and on-the-go mobile ordering capabilities, we plan to capitalize on the momentum we experienced in 2018 and continue providing 'great coffee, fast' for years to come,” said Grant Benson, senior vice president of franchising and business development for Dunkin’ Brands, via release.
We aren’t fluent in corporate-speak, but we think that means Starbucks better watch out.