Rise and shine

New restaurant sounds alarm on all-day brunch in Northwest San Antonio

New restaurant sounds alarm on all-day brunch in Northwest San Antonio

Snooze smashed avocado benedict
San Antonians will soon wake up to a new location of Snooze. Photo by Marc Lee

San Antonio’s brunch lovers might want to start lining up now. Judging by the long opening day queue at the other two locations, the third local outpost of “A.M. eatery” Snooze will be packed when it debuts in The Strand at 11255 Huebner Rd. on February 20.

The first throng of customers shouldn’t expect too long of waits, however. According to a release, the restaurant will have a roomy 4,000 square feet of indoor dining space and a spacious dog-friendly patio.

Like the other eateries in the Denver-based chain, the Huebner Snooze will serve a huge variety of egg dishes including omelets, scrambles, breakfast tacos, huevos rancheros, and sandwiches. One section riffs on eggs Benedict with seven variations, ranging from a traditional version with shaved hickory smoked ham to veggie heavy ancient grains benny with cream cheese hollandaise, tomato ragout, toasted quinoa, and roasted farro cakes.

Less indulgent diners can select from a few lighter options like a fresh asparagus and mushroom egg white frittata, a grain bowl, and a sweet potato hash topped with Tuscan kale and soffrito (a Mediterranean sauce made with onions, carrots, and celery).

Snooze also takes its sweets seriously. Buttermilk pancakes are topped with maple butter sauce, sweet ricotta, pomegranate seeds, and a mocha crumble or blueberry coulis, sweet cream, and almond streusel. There’s also French toast, delivered with mascarpone, vanilla creme, salted caramel, and strawberries or “neat” with seasonal fruit and maple syrup (and perhaps a cavity).

Unlike IHOP, Snooze allows guests to get rooty tooty with a selection of morning cocktails. The two heavy hitters of brunch imbibing — mimosas and Bloody Marys — make up most of the list, but the chain gets creative with signature drinks like the Orange Snoozius with Dripping Springs vodka; a green tea, cucumber, and mint mojito; and the Bacon and Eggs with 9 Banded whiskey, sour mix, frothed egg white, bitters, and a swizzle stick of smoked meat.

In keeping with a company tradition, the restaurant is partnering with three local nonprofits during its soft opening between February 16-18. The invite-only breakfasts allows staff to train while also acting as a benefit for San Antonio Pets Alive!, The Arc of San Antonio, and Keep San Antonio Beautiful.

Opening festivities kick off at kick off bright and early at 6:30 am and seating is first come, first served. Regular hours are 6:30 am-2:30 pm daily.