Homegrown San Antonio burger joint flipping into new North Side location
A homegrown San Antonio burger joint is cooking up a new North Side location at North U.S. Highway 281 and Bitters Road, the mini chain's fourth restaurant in the Alamo City.
Burger Boy will take over an existing 2,300-square-foot structure at 151 W. Bitters Rd. — a former El Pollo Loco eatery near Hill Country Village — will be converted into a Burger Boy restaurant, the mini-chain announced January 4. It’s expected to open this spring. Burger Boy’s third location opened in 2019 on the Far West Side.
San Antonio-based Open Studio Architecture is designing the new outpost, which will feature a midcentury slanted roof, the familiar Burger Boy mascot, and the chain’s trademark blue-and-orange color scheme. Furthermore, the new location will “pay homage to the oldest rotating sign in Texas with a signature rotating sign of its own,” Burger Boy says.
The fourth location continues Burger Boy’s expansion plans, set in motion four years ago by owners Rick Molina, Guy Ellison, Tony Salinas, and Bruce Pohlmeier. The four men purchased the brand from owner Carl Bates in 2017.
Burger Boy specializes in thin patty burgers, hot dogs, grilled cheese sandwiches, and chicken sandwiches served with crinkle fries. The chain’s Orange Freeze and Big Red shakes also appear on the menu. The burger joint opened its first location, on St. Mary’s Street, in the 1980s.