SHOPPING NEWS
Trendy fashion giant SHEIN pops up at San Antonio’s North Star Mall

SHEIN will pop up at North Star Mall on September 5-8.
Teenage social life may no longer revolve around food courts, but one San Antonio shopping center has found a way to attract Alamo City youth. North Star Mall is hosting a weekend pop-up from massively popular fast fashion brand SHEIN from September 5-8.
As an online retailer, SHEIN rarely gives its fans a chance to see its merchandise first-hand. But the Chinese apparel giant does occasionally stage pop-ups internationally, last stopping by San Antonio in 2022.
SHEIN released few details about the shopping event, but did release a TikTok preview. Fashionistas can expect budget-priced clothing, accessories, makeup, and likely some chaos. While the brand does offer men's clothing, children's wear, and home goods, the pop-up seems primarily targeted to young women.
Entrepreneur Xu Yangtian launched the brand in 2008, primarily selling wedding dresses. It became a global fashion behemoth in 2020 during the COVID-19 pandemic. During the viral #BamaRush craze of 2021, it was rare to find a sorority hopeful who did not list at least one SHEIN item as part of their daily fit.
That meteoric rise also spelled trouble for American fast-fashion brands. Los Angeles-based Forever 21, one of Gen X's most popular spots for on-trend clothes, particularly felt the brunt of the whiplash. In March, the once-mighty chain declared bankruptcy and shuttered all of its U.S. stores.
The SHEIN pop-up will take place across from Victoria's Secret at North Star Mall at 7400 San Pedro Ave. Hours are noon-8:30 pm, September 5 and 6; noon-5:30 pm, September 7; and noon-7:30 pm, September 8.
