Quantcast
Amols' Fiesta/ Facebook

We hate to break it to you, but there's not much time left to prepare for Fiesta. Those bare walls with nary a swag of papel picado just won't cut it. The good news is that there's one shopping weekend left before the entire city explodes like a giant cascarón. Whether you're new to town or need a retail refresher, these shops will bring the party just in the nick of time.

Amols' Fiesta
Since 1949, Amols' has been San Antonio's go-to Fiesta spot, offering essential decorations like piñatas, door wreaths, and paper flowers. Those needing a wardrobe refresh will also find guayaberas, embroidered dresses, and serape sashes for piling on the medals. The purple Fredericksburg Road shop will be packed all week, but the staff is friendly and startingly efficient. Plus, the store hours have been extended to 10 am-6 pm, Monday through Friday; 10 am-4 pm, Saturday; and 11 am-3 pm, Sunday.

The Cascaron Store
There's no way to do Fiesta without getting flecks of tissue paper in your hair. This 927 Austin Hwy embraces the mess with colorful eggs and mini piñata shaped like maracas, margaritas, and cactuses. Local party planners should put the Cascaron Store in their Rolodex now. Designers are on staff to create some truly jaw-dropping custom props.

Dos Carolinas
This Pearl boutique is a must for breathable, elegant guayaberas. Owner Caroline Matthews stocks them in a variety of fabrics ranging from classic cotton broadcloth to seersucker and gingham. Shoppers can even nurse a post-Flambeau Parade hangover wearing a fabulously soft "guayarobe." Though it's too late for this year's celebration, the shop also offers custom shirts. But, hey, guayaberas are San Antonio appropriate year-round.

Divide & Conquer
For a one-of-a-kind Fiesta lewk, it's hard to top this downtown menswear store. The guayaberas are wild, sporting prints that run the gamut from psychedelic to preppy. If things get nippy (it is Texas, after all), there is also a selection of chic leather goods. The guayabera jacket offers the best of both worlds.

Fiesta at North Star
Conveniently located across from North Star, this mega-store is one-stop shopping for official San Antonio Fiesta merch. Outfit your front lawn with yard stakes, flags, and garlands, then outfit yourself with hand-painted hats, light-up bracelets, and tiny sombrero fascinators. It even offers tissue paper by the case for a tequila-fueled crafting party.

Nativa
This Broadway shop focuses on gorgeous goods sourced from fair trade artisans from remote villages in Mexico. Top picks include gorgeous long dresses embroidered with brightly embroidered yokes, slouchy sweatshirts with dazzling handwork, and Otomi cummerbunds and suspenders. The straw totes are also a must — especially the handwoven pig.

Amols' Fiesta

Amols' has been San Antonio's Fiesta supplier since 1949.

Photo courtesy of H-E-B

H-E-B rings up No. 1 ranking in new study of online grocers

E-commerce excellence

San Antonio-based H-E-B has once again bagged a big honor in the grocery business.

In its inaugural study of e-commerce retailers that sell groceries, “customer science” company dunnhumby ranks H-E-B as the best online grocer in the U.S. It beat retail giants Amazon, Amazon Fresh, Walmart, and Walmart-owned Sam’s Club to claim the top spot.

“Although the dominance of Amazon and Walmart in the online space might not come as a surprise, H-E-B stands out in first place,” the study says, “and it is worth highlighting the regional grocer has the best emotional connection … out of all of the retailers in this study.”

Here are H-E-B’s top rankings in the study:

  • First place for ease of using the H-E-B app.
  • First place for ease of paying for purchases.
  • First place for on-time order deliveries.
  • Second place for accuracy of charges.
  • Second place for speed of online shopping.
  • Second place for convenience of pickup and delivery time slots.
  • Second place for convenient location of brick-and-mortar stores.

Overall, H-E-B earns high marks for customer sentiment and financial performance in the online grocery category. Despite the “colossal size” of Amazon and Walmart, the study says, H-E-B stands tall “based largely on the strength of their customer value proposition.”

The study notes that H-E-B also excels in the online grocery department as compared with other regional grocers, such as Kroger.

“H-E-B distinguishes itself from other regional retailers for having great digital assets that customers prefer when grocery shopping for its ease of use and reliability,” the study says. “H-E-B customers trust its platforms and its ability to fulfill their online orders.”

The shoutout in the dunnhumby study is one of several accolades H-E-B has collected in recent years. For example:

  • Earlier this year, dunnhumby named H-E-B the second best grocery retailer in the U.S., behind Amazon.
  • H-E-B tied for second place in a 2020 ranking by Market Force of the top U.S. grocers for customer loyalty. Market Force measures the customer experience at retail stores, coffee shops, and restaurants.
  • Two years ago, Food & Wineanointed H-E-B the king of grocers in the U.S.
Photo by Harper Smith

Texas-based athleisure brand makes big moves with latest partnership

Doing Things

Outdoor Voices is sashaying into the new year with a big-name partnership and a two-day virtual dance event. The Texas-based athleisure brand is partnering with Nordstrom to launch in eight shops across the nation and carry the brand exclusively online, it announced January 5.

Nordstrom.com now carries 40 pieces from the brand's capsule collection — think the Exercise Dress, the color-block leggings, the Athena crop — in both women's and men's styles. Sizes range from XS to XL.

"As a brand on a mission to get the world moving, we are excited to partner with Nordstrom to bring our #DoingThings movement to a broader audience," said Ashley Merrill, executive chairwoman at Outdoor Voices, in a release.

In Texas, the line is now available in Austin's Barton Creek Nordstrom — Outdoor Voices' hometown— as well as department stores in New York City; Los Angeles; Tyson's Corner, Virginia; Scottsdale, Arizona; Oakbrook, Illinois; Walnut Creek, California; and Bellevue, Washington, near the department store's hometown of Seattle.

“We’re really excited to be Outdoor Voices’ retail partner of choice and introduce their activewear to our Nordstrom customers,” said Lori Marten, vice president and divisional merchandise manager for active, specialized and performance at Nordstrom. “We love Outdoor Voices’ message of #DoingThings daily and freeing fitness from performance."

In celebration of the collaboration, Outdoor Voices and Nordstrom are hosting a two-day virtual event to bring "iconic NYC dance classes to your living room."

Keomi Tarver from Mark Morris Dance Center and Yin Yue from Gibney Dance Center will host live classes January 19 and 21. Both upcoming classes are free and reservations will open January 11 here.

Photo courtesy of Nave Coyote

Howlin' new Pearl pop-up shop showcases best in contemporary Mexican goods

Baby I'm howling for you

In a city like San Antonio, it's easy to see the rich cultural influence Mexico has throughout the history of Texas and the Southwest. But learning more about Mexico's burgeoning contemporary design scene seems increasingly difficult to do amid polarizing political rhetoric.

That's what makes Pearl's newest pop-up a must-hit event this holiday season. Nave Coyote offers a collection of goods from Guadalajara, the hometown of curator/designer Isabel Moncada. Together with fellow designer Peter Glassford, the duo brings a "vibrant collection of fashion, jewelry, leather goods, tabletop designs, furniture, and lighting items that vary from practical to extravagant" to their pop-up shops.

In addition to being Moncada's birthplace, Guadalajara is also home base for Glassford Moncada, a "design alliance and workshop with a Tex-Mex perspective" the pair began in 2016.

This unique pop-up was curated especially for the San Antonio audience and will take over the Pearl's Diehlman Building beginning November 29 through January 10. This is the third temporary shop to takeover the building since chef Andrew Weissmann closed his landmark Il Signo restaurant in 2018.

Nave Coyote is currently teasing some of the limited-edition items its bringing to San Antonio on social media. Among the goodies local shoppers will find are wild, one-of-kind Taller Lu’um lighting fixtures; chic Casilda Mut womenswear; and whimsical ceramics from Soda Escombro.

In celebration of its Alamo City debut, Nave Coyote will also host a series of special in-store events beginning on November 29 with an opening reception. Nave Coyote will also host an artists' talk on December 4 and a Cuata Jewelry trunk show on December 7, among other events.

Shop ceramics by Sofía Echeverri.

Nave Coyote pop up
Photo courtesy of Nave Coyote
Shop ceramics by Sofía Echeverri.
Courtesy photo

Spurs' retro-inspired streetwear dribbles into San Antonio for limited time

Good sports

Though longtime San Antonio Spurs fans may bleed silver and black, the fiesta colors will always have a place in fans' hearts. Now, that vibrant scheme is making a comeback as part of a new clothing line.

In a release, the hometown team announced that it's debuting a sporty collection called La Cultura, “created as a love letter to the culture that San Antonians call home.” The 22 pieces include streetwear favorites like T-shirts, hats, hoodies, and tanks in a wide variety of adult and children’s sizes.

The fuschia, orange, and turquoise colors, which were used in Spurs uniforms from 1989 to 2002, will forever be associated with the David Robinson years, an era that included the Spur’s first NBA championship. Still, none of the items exactly read retro.

Instead, graphic designer Owen Lindsey designed a contemporary collection that can be worn anywhere from the gym to the club. Fans who buy the basketball can even extend the style to the court.

Locals watching the Spurs battle the Washington Wizards during the October 26 Hispanic Heritage Night will have a first crack at the swag when doors open at 6:30 pm. On October 27, the gear will be available at the La Cantera Spurs fan shop and online.

However, the items are only being made in limited quantities, so fashionistas won’t want to wait long. The fiesta colors have been having a major moment over the last few weeks with everyone from players to the official Spur’s social media accounts brightening up with multi-hued pride.

Photo courtesy of Tecovas

High-end Texas boot maker scoots into new Northwest San Antonio shop

Can I Kick It?

Any Texan worth their salt knows that an outfit isn't complete without a good pair of boots. Now, San Antonio has a swanky new shop to get their kicks.

On July 13, Tecovas, a Texas-based brand specializing in Western wear, boots, and accessories, opened its first shop in the Alamo City, settling in at the Shops at La Cantera. This is not only the first South Texas location for the brand, but Tecovas' first outpost outside of its hometown of Austin.

"We're excited to expand the Tecovas retail presence beyond Austin ... and San Antonio has been on our list for awhile," explains Paul Hedrick, founder and CEO of Tecovas. "When a space opened up at the beautiful and oft-frequented Shops at La Cantera, we knew we had found our second store."

The company partnered with the famed team at Michael Hsu Office of Architecture on the 3,500-square-foot space, an Old West-meets-contemporary design with steel fixtures, wooden accents, and leather (but of course). Among the eye-catching features is a piece from Kyle Bunting, a high-end Austin textile maker specializing in hides. Bunting created a signature piece of art for the store: a hanging hide depicting the Alamo.

The new store, according to the company, was designed to enhance the Tecovas direct-to-consumer business model. "We want our physical retail experience to be a seamless shopping experience with the same high bar for customer experience that we set for our online store," Hedrick says.

Customers are able to try shoes on a variety of sizes and either purchase directly from the store or have them shipped. The new La Cantera store also offers embossing on all leather goods, as well as complimentary boot shines and the bourbon or craft cocktail.

Opening at 15900 La Cantera Pkwy., Ste. 1450 was a natural next, ahem, step for the boot brand. Though Hedrick founded the company in 2015, Tecovas didn't move into its first physical space until earlier this year, when it opened a flagship store on Austin's bustling South Congress Avenue strip. In choosing a second location, Hedrick says San Antonio was the best option — for three important reasons.

"Not only do we have thousands of customers there already, but it's a city rich with Texas history," says Hedrick. "And people love boots!"

In addition to an authentic boot selection, the store also features an original Kyle Bunting wall mural of the Alamo.

Tecovas San Antonio Alamo Mural
Photo courtesy of Tecovas
In addition to an authentic boot selection, the store also features an original Kyle Bunting wall mural of the Alamo.
Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Launch your next Texas trip with this essential guide to its biggest cities

Hit the Road

Everything is bigger in Texas, and that includes the state itself. At 268,597 square miles, it's a lot to traverse — but luckily there's plenty to see, do, eat, and drink along the way.

No matter what kind of trip you're planning around Texas, Marriott Bonvoy Hotels can be the launchpad for your next travel or culinary adventure. Its hotels and resorts are as diverse as the Lone Star State and offer amazing culinary, spa, and destination experiences in each city.

Plan your next trip from this guide below:

People stand-up paddleboarding in AustinSee Austin from the water.Photo courtesy of Marriott International

Austin
At a glance: Known as the Live Music Capital of the World, Austin is also home to the State Capitol. University of Texas at Austin helps "Keep Austin Weird," but it's also a growing tech hot spot with a vibrant, culinary-focused atmosphere.

Must-see spots: Ladybird Lake, Texas Capitol, Barton Springs Pool, Zilker Botanical Garden, Ann and Roy Butler Hike-and-Bike Trail, Pennybacker Bridge, Blanton Museum, ACL Live at Moody Theater, Rainey Street, UT Austin.

Must-try eats & sips: Head to the new Dean’s Steakhouse Austin at JW Marriott Austin for a special occasion or business dinner, and try the Wagyu beef cuts in addition to an acclaimed raw bar and generous happy hour.

Travel north to Renaissance Austin’s restaurant, Knotty Deck & Bar, for an urban retreat with patio views of the Texas Hill Country. It serves elevated Austin cuisine with a spacious backyard for bean bags and other outdoor games to enjoy with family and friends.

Austin easily features the highest density of rooftop bars in the state, including the popular Zanzibar, a tropical oasis serving up inventive Tiki cocktails. Toast to “golden hour” nightly at Otopia Rooftop Lounge with craft cocktails high above the nearby university.

Must-attend events: SXSW Conference & Festivals (March), Blues on the Green (all summer long), Pride in Local Music Festival (June), Austin City Limits (October), Austin Film Festival (October).

Must-experience vibes: Get your retro music fix with unique vinyl record programs at the Otis Hotel Austin and the W Hotel Austin.

Family at Las Colinas ResortTake the whole fam to Las Colinas Resort.Photo courtesy of Marriott International

Dallas-Fort Worth
At a glance: A pair of cities that have undergone true transformation, beginning as cattle hubs and railroad centers and blossoming into Texas' current window to the world with incredible art museums and performing arts centers (the largest arts district in the nation, in fact).

Must-see spots: Dallas Museum of Art, Katy Trail, Modern Art Museum of Fort Worth, Dallas Arboretum & Botanical Gardens, Reunion Tower, Fair Park, Meyerson Symphony Center, Kimbell Art Museum, the Deep Ellum and Bishop Arts neighborhoods, Mesquite Rodeo Arena, Fort Worth Stockyards, NorthPark Center.

Must-try eats & sips: Dallas’ dining scene is highlighted by Margaret’s, the restaurant at the JW Marriott Dallas Arts District that's opening in June. It offers farm-to-fork ingredients in a dramatic setting with sweeping views of the city and a lively bar with handcrafted cocktails from seasoned mixologists.

Head to Uptown Dallas for its sophisticated restaurant, shopping, and boutique fitness scene highlighted by Good Graces in Marriott Uptown Dallas, a bright and airy brasserie where you can indulge in fresh oysters, charcuterie boards, crisp salads, and a variety of steak and seafood dishes.

In the northwest suburb of Irving, visit LAW at Las Colinas Resort to experience the very best of land, air, and water elements, alongside locally sourced ingredients. Mesa Mezcal at the Westin Irving is the spot for modern Mexican fare, curated mezcal cocktails, and YogaRitas on the patio, a partnership series with YogaSix Studio.

Head west to Fort Worth to dine al fresco at 97 West, where a Southwestern ambiance beckons adventurous spirits and serves up classic Texas heritage dishes.

In the heart of Cowtown, experience the convivial dining culture of Central and South America at Toro Toro in the Worthington Renaissance Fort Worth. Slip outside afterward to take in a movie on its rooftop deck via a partnership with Rooftop Cinemas, complete with a food truck for snacks and drinks.

Marriott Bonvoy’s restaurants aim to incorporate local and regional breweries in their beverage menus whenever possible, so ask your bartender for his or her favorite brew. Explore DFW's robust brewery scene, from Martin House Brewing Company to Deep Ellum Brewing Co., Celestial Beer Works to Manhattan Project Beer Co., and Peticolas Brewing to Texas Ale Project.

Must-attend events: Dallas Pride Parade (June), Homegrown Music & Arts Festival (June), Riverfront Jazz Fest (September), State Fair of Texas (September-October), Fort Worth Stock Show & Rodeo (January-February).

People on rooftop in HoustonThe best way to see Houston? From a rooftop.Photo courtesy of Marriott International

Houston
At a glance: Founded as a bustling commercial center and shipping port in the mid-1800s, with major influence from Charlotte Baldwin, known as the "Mother of Houston," today H-Town is statistically the most diverse major city in Texas with a thriving gastronomic scene, world-class museums, and the Houston Space Center.

Must-see spots: The Museum District (18 institutions within walking distance; includes the Houston Museum of Natural Science and the Museum of Fine Arts, Houston), The Galleria, Houston Aquarium, Buffalo Bayou Park, POST Houston entertainment district, Chinatown, Houston Graffiti Park, Discovery Green, Houston Zoo.

Must-try eats & sips: Located inside the Magnolia Houston, a Tribute Portfolio Hotel, is The Dispatch, which pays homage to its building’s rich history as the home of the Houston Post-Dispatch paper. The Art Deco vibes complement the eatery’s contemporary American cuisine and enticing cocktails.

After a day of shopping at The Galleria mall, stop by White Oak Kitchen + Drinks for a collection of fresh ingredients, a curated wine and cocktail menu, and weekend brunch.

Explore Houston’s culinary melting pot with an experience at Xin Chao, a modern Vietnamese restaurant owned by MasterChef winner Christina Ha. Locals also hail Killen’s BBQ as some of the best in the state.

Houston visitors will also find food trucks dotted around the city, offering inventive cuisine with global fusion showcasing Houston’s diversity.

Must-attend events: Freedom Over Texas Festival (July), Houston Restaurant Week (August), Fiestas Patrias (September 2023), Houston Livestock Show and Rodeo (February-March).

Must-experience vibes: Stay cool in the Houston heat this summer by diving into the city's best urban party playground: the iconic, Texas-shaped lazy river at the Altitude Rooftop & Pool at Marriott Marquis Houston.

San Antonio River WalkIt's always a party on the San Antonio River Walk.Photo courtesy of Marriott International

San Antonio
At a glance: Remember the Alamo! Explore San Antonio’s famed River Walk or journey further south to the San Antonio Missions National Park, where some of the Lone Star State's most pivotal moments occurred. Northwest of the city, treat your family to a thrill at world-class amusement parks.

Discover the emerging arts and culinary scene while touring historic, trendy neighborhoods like the impressive King William District, dotted with colonial mansions, and Dignowity Hill, sporting the Hays Street Bridge and a deep-rooted sense of community.

Must-see spots: The Alamo, the San Antonio Missions, River Walk, San Antonio Botanical Gardens, San Antonio Zoo, Southtown, Brackenridge Park, SeaWorld San Antonio, Six Flags Fiesta Texas, Historic Pearl Brewery, Tower of the Americas, La Villita, Market Square.

Must-try eats: Check out incredible South Texas fare on the River Walk such as Tributary restaurant in the San Antonio Marriott Rivercenter Hotel, with seasonally rotating menus and ingredients sourced from regional farming partners and purveyors.

Escape to the Texas Hill Country at 18 Oaks for an outstanding quality of meats and seafood prepared with style and expertise, ideally enjoyed after a day of golf at TPC San Antonio or a splashy time at the nine-acre waterpark at the JW San Antonio Hill Country Resort.

Take the kids or pups and head to the Historic Pearl Brewery, where you'll find everything from upscale bistros to an array of dining choices inside the Food Hall at Bottling Dept. Enjoy a picnic on the green spaces and a family-favorite splash pad while taking in the quaint European vibes in this special area of Alamo City.

Must-sip drinks: Visit the new 1 Watson rooftop deck atop the AC Hotel San Antonio Riverwalk for downtown views and a cocktail or two by a fire pit.

People at Knotty Deck in Austin

Photo courtesy of Marriott International

Gather at Knotty Deck & Bar in Austin.

Hop on the city’s shared bike or scooter systems to explore local-favorite breweries and coffee shops such as Merit Coffee, Freetail Brewing, Weathered Souls Brewing, and Alamo Beer Co.

Must-attend events: Fiesta San Antonio (April), Pride San Antonio (June), Día de los Muertos (November), San Antonio Stock Show & Rodeo (February).

---

Comprised of 30 unique brands, Marriott Bonvoy is a travel program that goes beyond rewards to connect members to more of what they love through hotel and resort stays, elevated dining, and endless experiences.

Marriott Bonvoy member benefits include free membership, special member rates, ability to earn and redeem points, contactless mobile and contactless service, free WiFi, and more.

Cool off with these 7 San Antonio cocktails to sip all summer long

A PLACE IN THE SUN

Summer has officially arrived in San Antonio — and with it, gallons of margaritas. While we would never cast shade on the city's undisputed cocktail champion, it's not the only drink in the ring. Alamo City is full of total knockouts that are just as refreshing. Whether looking for a patio pounder or something to start the brunch party, these seven sippers will take you through the steamiest of seasons.

Blush — I Know Bubbles
Day drinking is one of the greatest pleasures of vacation season, but one can't just jump into it with an Old Fashioned. Instead, ease into the day with the sparkling I Know Bubbles from this new Southtown hot spot. A fizzy rosé and vodka form the base, enlivened with grapefruit and a cucumber and strawberry shrub. It's easy like a Sunday morning, even if you're brunching on a Saturday.

George's Keep — Summer Fling
Though booking a room at the Éilan Hotel is not required to drink at this old-school bar, there is an undeniable appeal in plopping down after a couple of George's high-octane cocktails. Start your staycation with a Summer Fling, one of the spot's most unexpected libations. Scotch may seem more suited for winter, but when combined with pineapple syrup, lime, and cooling Chareau aloe liqueur, it's ready for shorts and flip-flops.

La Ruina — Daiquiri con Sabor
Ernest Hemingway drank them while leching around Cuba. The British Navy got soused on them while sailing the seas. F. Scott Fitzgerald enshrined them in literature. Of the classic cocktail constellation, the daiquiri's star shines brightest. This East Side bar gives them the respect they deserve, whether plain or mixed with intriguing flavors like soursop.

Leche de Tigre — Mi Verano, Tu Invierno
With its tropical murals and shaded backyard porch, this newcomer feels like a year-long holiday. The Mi Verano, Tu Invierno works regardless of the season, grounding a light mix of pisco, passion fruit, and ginger ale with a few dashes of bitters. And it works both as a pre-dinner cocktail and a pairing. Try it against the vibrant tamarind flavors of the Nikkei cebiche.

1Watson — Watermelon Fiesta
This rooftop bar perched above the downtown AC Hotel offers jaw-dropping views of the city. Still, those afraid of heights can reserve a table a little less close to the edge. Either way, the Watermelon Fiesta is the drink to sip all season. An easy sipper of Tito's vodka, watermelon juice, cayenne, and jalapeño, all it's missing is the pool.

Sojourn Trading Co. — Sojourn Raspa
Nothing feels like a San Antonio summer as much as a raspa, especially if you add a little booze. Still, this sunny downtown bar has made a good idea even better. Its signature Sojourn Raspa starts with a one-two punch of blanco tequila and Demerara rum, zinged with lime and mango shrub. Finally, coconut milk is floated on top. Tiger's Blood wishes.

Tokyo Cowboy — Mogwai's Night Out
Though this new River Walk concept specializes in Japanese whisky, it has equal finesse with other spirits. Mogwai's Night Out is far from a basic vodka drink, adding sake and smoked jalapeño for depth. A cucumber slice dusted with togarashi salt evokes San Antonio's many fruterías while honoring the bar's pan-Asian cuisine.



Creepy new horror film will make you believe in The Boogeyman

Movie Review

On the surface, calling a horror movie The Boogeyman seems trite and lazy. A generic term for any scary and mysterious being, it has long been used in all kinds of storytelling. But when you see that the film is based on a Stephen King short story and written by the team behind A Quiet Place, more attention must be paid.

After a supremely creepy and disturbing opening scene, the film introduces its main characters: Will Harper (Chris Messina), a therapist, and his two daughters, Sadie (Sophie Thatcher) and Sawyer (Vivien Lyra Blair). The three are grieving the recent death of their wife/mother, with each coping in different ways. Will is now distant, Sadie sees her own therapist while still lashing out, and Sawyer must sleep with many lights on.

A visit to Will by Lester Billings (David Dastmalchian), a very disturbed man, seems to invite in a creature that thrives in darkness. That creature slowly tortures the two daughters psychologically, starting with Sawyer before moving on to Sadie. With Will checked out in general and Sawyer unable to help much due to her age, it’s up to Sadie to figure out what is happening and how to make it stop.

Directed by Rob Savage and written by Scott Beck, Bryan Woods, and Mark Heyman, the film takes the less-is-more approach, keeping the monster hidden in the shadows for much of the film. Scary things hiding in the dark is a tried-and-true method of horror films, but it works especially well here, chiefly because that terror is often seen through the eyes of the youngest daughter, Sawyer.

Putting kids 10 or younger in peril is not what most horror films typically do, but the effect of doing so is palpable, especially if you’re a parent. The opening scene sets the tone, and every scene involving Sawyer is as tense as you can get. Most of them involve her keeping a wary eye on her closet door or using a light-up model of the moon to expose dark corners, and her feelings of fear transfer easily to the audience.

The stories of Sadie and Will are a little harder to suss out. Sadie gets the most screentime, with awkward conversations with friends and investigations into the creature deemed the most important plot points. What the family was like before mom’s death is not explored much, so it’s difficult to understand Will’s state of mind, with him seeming to almost completely abandon his kids in their time of need.

Thatcher, who plays a character with a similar demeanor on Showtime’s Yellowjackets, does well in the de facto lead role, although the part is more low-key than your usual horror protagonist. Blair, who played a young Princess Leia on the Disney+ show Obi-Wan Kenobi, steals the movie every time she’s on screen; few kids her age could come close to what she accomplishes. Messina is a steady presence, but his character’s personality does him no favors.

By combining familiar elements, a story about a broken family, and some slow burn scares, The Boogeyman rises above its pedestrian title. It maintains its level of dread almost from beginning to end, a lesson that other horror filmmakers would be wise to learn.

Sophie Thatcher in The Boogeyman

Photo by Patti Perret

Sophie Thatcher in The Boogeyman.

---

The Boogeyman opens in theaters on June 2.