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Popular beauty brand debuts at San Antonio's biggest shopping district

Popular beauty brand debuts at San Antonio's biggest shopping district

Nyx Professional Makeup
Nyx Professional Makeup opens its first San Antonio location at The Shops at La Cantera. Nyx Professional Makeup/Facebook

Local beauty gurus, rejoice: Nyx Professional Makeup is opening its first San Antonio storefront on Friday, February 24, at The Shops at La Cantera.

A slew of beauty events are lined up for the grand opening weekend. After a formal ribbon-cutting ceremony Friday morning, the first round of visitors will be treated to an edible doughnut wall, free hand massages, and sweet giveaways — going on through Sunday, February 26.

"We are thrilled to be celebrating this major achievement in our retail expansion, especially with our third store in Texas," says Scott Friedman, president of Nyx, in a release. "We are proud to have created a space that features first-to-market technological innovations, where the online beauty world can come to life in a brick-and-mortar store."

The California-based brand, which launched in 1999, opened its first budget-friendly brick-and-mortar in Los Angeles just two years ago; now there are 100 stores worldwide. Like the other Nyx locations, the San Antonio outpost will feature product-specific bars and an interactive station with video tutorials. The lineup ranges from lipstick to eyeliner and everything in between.

Look for Nyx in the same strip as Zara'. Hours are Monday through Saturday from 10 am to 9 pm and Sunday from noon to 6 pm. While visiting the new storefront is a must for beauty enthusiasts, Nyx products can also be found at Target, H-E-B, and CVS Pharmacy.