On Thursday, December 18, downtown San Antonio revelers may have to pause for an unusual sight. A walking and squawking turkey, wearing a tiny festive Santa hat, will be strutting at the corner of East Commerce and Losoya Streets at noon as part of a vegan awareness event.

The bionic bird is named Travis Beaker in honor of Blink-182 drummer and Kourtney Kardashian paramour Travis Barker, who follows a plant-based lifestyle. According to a release, the gobbler is powered by AI, which probably accounts for its stilted speech patterns.

The spectacle is the latest stunt from the People for the Ethical Treatment of Animals (PETA), arguably the world’s most famous animal rights nonprofit. A crew of “elves” will be giving away vegan holiday roasts to encourage people to ditch a carnivorous lifestyle. Beaker for its part harangues anyone who buys a turkey.

“Turkeys are thinking, feeling beings who love their families and value their lives, and they don’t want to be carved up on the holiday table any more than we would,” says PETA President Tracy Reiman in a release. “PETA is eager to share savory meat-free roasts that can move anyone to go vegan for goodness’ sake.”

As PETA activations go, the trotting turkey is tame. The organization is known for in-your-face ads that have compared the American Kennel Club to the Ku Klux Klan and capitalized on the furor around Jeffrey Dahmer. PETA even touts them in a round-up of its “wackiest stunts.”

San Antonians should also be thankful that Travis Beaker didn’t decide to go more punk. In 2003, PETA volunteers gathered outside performances of The Nutcracker nationwide, brandishing pamphlets with graphic photos of carcasses and reading “Your mommy kills animals.”

Extreme tactics or not, it’s not a bad idea to work in at least a few plant-based meals into your weekly rotation. Our guide to San Antonio’s best vegan-friendly restaurants might give a tastier entry point than PETA’s roast.