If any San Antonio event rivals Fiesta-level hype, it’s the San Antonio Stock Show & Rodeo, taking place February 12-March 1. Between bull riding, barrel racing, petting zoos, tequila tastings, and major concerts, it’s the ultimate Texas experience — a perfect excuse to stock up on rodeo-ready apparel and gear. Whether it’s Western boots, statement belts, hats, or durable leather goods, these Texas brands bring main character energy, whether you’re at the Frost Bank Center to watch Ludacris or mutton bustin’.

King Ranch Saddle Shop
At King Ranch Saddle Shop, the heritage of one of Texas’s most legendary ranches translates into a curated collection of Western‑inspired apparel, rugged leather goods, and functional outdoor/indoor gear right in the Pearl district of San Antonio. Step inside and you’ll find premium boots, performance shirts, field jackets, belts and buckles, hats, and caps alongside handcrafted leather bags, backpacks, and luggage designed for durability and everyday wear. From personalized accessories to outdoor staples and stylish wardrobe pieces, this shop is a must‑visit for rodeo essentials.

Richter Goods
One of the few remaining U.S. shirt makers, San Antonio–based Richter Goods produces small-batch shirts entirely in-house, ensuring fair labor, reduced waste, and exceptional quality. Using durable fabrics from heritage mills, each piece is patterned, cut, and sewn by hand by a local team. Inspired by the landscapes of south-central Texas, designs feature subtle Western details like pearl snaps, chevron flap pockets, and arcuate yokes, blending timeless design with contemporary style.

Fraulein's boots were made for walking.Fraulein Boot Company/ Facebook

Fraulein Boot Company
Fraulein Boot Company, a woman-owned brand co-founded by two sisters in San Antonio, is inspired by classic honky-tonk style, with boots crafted for Texas nights — two-stepping, rodeos, and honky-tonk shows. Their limited-edition Emma and Otto boots, crafted for Hotel Emma’s 10th anniversary, celebrate heritage, Texas craftsmanship, and San Antonio’s Pearl district. Thoughtful details, from hacienda-chic inspiration to the brand's first-ever men’s silhouette, make this collection a standout. Find them at Curio at Hotel Emma, Hey Love boutique in Boerne, or online.

Saddleback Leather Co.
With a guaranteed 100-year warranty and the unapologetic tagline, “They’ll fight over it when you’re dead,” Saddleback Leather Co. has built its reputation on goods designed to outlast trends and generations. The Azle-based brand offers rodeo-ready essentials like duffle bags, boots, wallets, purses, and seasonal mystery boxes, all crafted with durability in mind. While the Rodeo itself only comes around once a year, a piece from Saddleback is made for the long ride.

A Clint Orms buckle is the height of rodeo chic.Clint Orms Engravers & Silversmiths/ Facebook

Clint Orms
Founder Clint Orms started making hand-tooled leather belts in high school, selling them to local cowboy shops. Over the years, Orms honed his craft studying vintage buckles, antique silver, and Victorian jewelry, building the skills that would define his brand. Today, his Kerrville-based company carries on that legacy with trophy buckles, bolo ties, custom jewelry, and cuff links sold out of a swanky new showroom.

H. Yturria Ranch Mercantile
With roots deeply embedded in Texas history, the H. Yturria Ranch dates back to the 19th century. Now the storied Valley estate has launched a mercantile brand offering apparel and homegoods shaped by the land. These aren’t themed pieces for show; they’re reflections of the lifestyle the owners live every day. The tightly curated selection prioritizes quality over quantity, featuring heirloom pieces like sophisticated blouses, chic scarves, luxurious ponchos, custom kitchen items, and other thoughtfully made gifts.