no longer on ice
3 new businesses open at anticipated San Antonio food market
San Antonio's newest food hall, Make Ready Market, is increasingly making good on the name's promise — getting more eateries ready for visitors. Over the weekend of December 1, three new businesses joined the fray.
An announcement on Saturday via Make Ready's Instagram welcomed Būjē (as in, "bougie," short for bourgeoisie), Casa Morgana Gelatos, and The Fair Goods to its lineup. The full scope is a little confusing, as the market lists six business — three new and three existing — but two of the existing ones are neighbors on the same block, not in the same building.
One of the newbies, Casa Morgana, kicked things off on Friday. A bit of a brain teaser for romance language speakers, this gelateria started in Mexico city, inspired by authentic Italian gelato (which one of the owners explains in Spanish in an introductory video). The fusion continues with unique flavors like cornflake and banana gelato. San Antonians may already be familiar with the shop farther north.
Būjē promoted its opening as a "sneak peak weekend" and inspired many social media posts. The name is appropriate — these, like many juices, are hailed as luxe wellness drinks, come with beautiful packaging, and make festival appearances. The brand sells cases online, but the juice bar at the market is made-to-order. Visitors can walk out with juices, smoothies, and wellness shots.
The Fair Goods is the newest venture, established in 2023 specifically at Make Ready. The shop features the work of more than 30 artists, from apparel to glassware, art, and aromatherapy. On Monday, December 4, the shop posted an update that it would be closed temporarily through December 5 to restock — indicating either that things are going very fast, or they underpacked.
The other businesses already open are family-friendly bar Garaje Cantina (with slices from Sofia's Pizzeria and hot chocolate for younger family members), the long-awaited and semi-recently opened Idle Beer Hall and Brewery, and Mila Coffee, owned by charismatic Mexican immigrant Marco Lastra, whose presence elevates the coffee window. Idle Beer and Mila Coffee align themselves with Make Ready, but are basically its neighbors sharing the block.
If the literal writing on the wall is to be believed, four more eateries are coming soon: more Sofia's, Pescado Bravo, Four Brothers, Eet Up, and Thai Bird.
Some of these eateries are in soft opening stages. Check social media or websites before heading out to make sure they're open.