Rio Grande Valley chain Fork to Fit Kitchen hasn’t yet made its San Antonio debut, but it's already doubling up in the area. After filing plans for an outpost in the Culebra Commons shopping center, the macro-optimized eatery is headed to the buzzy Scherz Station development at 18406 I-35 N.

Fork to Fit bills itself as “a different kind of fast-food company.” Co-founders Alex Velasco and Jose M Guerra first opened the business when Velasco was Guerra’s personal trainer, starting out with only a single-door refrigerator at the gym where both entrepreneurs worked out.

The concept was meant to serve as an alternative to the fast food fare and heavier Tex-Mex that dominates the Valley’s dining scene. Like San Antonio, the area is a mainstay on “fattest cities” lists, regularly dinged for systemic barriers like a lack of easily accessible healthier meals and economic restraints. Fork to Fit aims to remove a few of those obstacles, without trying to convince its customers to live off wheatgrass shots.

"I started Fork to Fit Kitchen because I believe healthy food should be convenient and accessible," Velasco explains on a company blog. "Coming from a background in fitness and nutrition, I saw how challenging it can be for busy people to find balanced meals that taste good. I wanted to create something better — a place where people could get real, nutritious food without sacrificing time or flavor."

Of course, what is considered healthy is up for debate in the digital age, where people are as likely to get dietary advice from influencers as physicians. Fork to Fit’s approach relies on macros — protein, carbohydrates, and fats — fine-tuned for specific health goals. While some nutritionists side-eye the approach, the company keeps in mind foundations like caloric intake instead of relying solely on gym rat lore.

The meals are mostly affordable and cover a wide array of cuisines. Most are protein-heavy dishes like barbecue beef bowls, chicken alfredo pasta, and seasoned salmon with rice. But the company makes room for flavor — even Tex-Mex dishes like birria tacos and enchiladas. Fork to Fit also acts as a coffee shop with favorites like matcha, refreshers, and smoothies. There are even sweets like a chocolate chip cookie loaded with more protein.

According to a new Texas Department of Licensing and Regulation filing, Schertz’s first Fork to Fit location will wrap up renovations by early November. The area’s first location at 7010 W Loop 1604 N. is set to finish out in July. Both project timelines are subject to change without notice.