SKETCHY BUSINESS
Ride a giant concha bike when this funky mural rolls into San Antonio's Medical Center
Medical Center might have some of San Antonio’s most unsung restaurants, but it isn’t exactly a scenic drive. So business owner John Vale decided to give the area a little zip.
The owner of Alamo Biscuit Co. and Panaderia has decided to transform his storefront via a humungous 1,300-square-foot mural with an Alamo City Twist. Although high winds have somewhat delayed the project, Vale expects it to be ready for close-ups in two weeks.
The goal was to create a fun photo op for customers and passers-by. A sort of “Where’s Waldo” game of the eatery’s offerings, the mural includes menu items like pancakes, coffee, bacon, and pastries. There are also visual nods to the River Walk and Alamo, and a few whimsical elements such as a rendering of Vale’s dalmatian, Cookie, and a red-wattled stranger decked out in Willie Nelson’s garb.
The centerpiece, however, is a bike with giant concha wheels. The element was designed to be interactive; guests can hop on for a selfie. Extra points if they hold one of Alamo’s pink-hued sweet rolls in the frame.
To complete the gargantuan task, Vale enlisted friends Nicholas Monroe and Jonah LaMonica of Scribe Werks. The process took months of sketching and planning, hours of work, and over 200 cans of spray paint. Rustoleum, give them a sponsorship deal.
Once completed, the mural will give guests another reason to journey to 9630 Huebner Road. But they definitely shouldn’t make it a drive-by. Chef Caesar Zepeda’s accessible menu of brunch classics equally deserves a spot on the ‘gram.