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Bill Miller launches new line of San Antonio Fiesta gear

Both Fiesta tops are $36.

Bill Miller Bar-B-Q has spent more than 70 years perfecting the art of the combo meal, but it turns out it also has range. The beloved San Antonio chain is getting into the fashion business with a pair of must-have Fiesta tops.

The restaurant took to social media to promote its newest limited-edition drop, saying it was “serving Fiesta style all szn long!”

The guayabera is ribboned in the chain’s signature brick red, woven with the familiar cow, pig, and chicken characters. Each of the four pockets has floral detailing for even more Battle of the Flowers bona fides.

The blusa, meanwhile, is much more colorful, with a rainbow of embroidery accenting the center logo. Orange whipstitching accents the sleeves and yoke. It’s a good match for Bill Miller’s 2026 Fiesta medal featuring a Rubik’s Cube-inspired design.

Both shirts are available in inclusive sizes for youths and adults. The blouse is available in sizes up to 3X, and the button-up sizes are available up to 2X. All retail for $36, regardless of the fit, and are available online.

The festive tops aren’t the first time the barbecue chain has traded chicken strips for style. In 2021, it introduced an ugly Christmas sweater. And the trio of animals is featured on a custom needlepoint belt. But it has long made merch for Fiesta. It’s papel picado from 2025 almost instantly sold out.

Recently, San Antonio businesses have been getting more creative with their gear. In October 2025, H-E-B became a viral sensation for selling heavy metal-inspired tees. Whataburger has taken it even further, collaborating with Texas brands on rodeo-inspired capsule collections and even custom-stitched boots.

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SUDDEN SHUTTERS

New Braunfels loses Fatburger and Round Table Pizza amid Texas retreat

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Barely a week after closing one of San Antonio’s last Fatburgers, California restaurant group FAT Brands is scaling back in New Braunfels. The troubled company has closed both the Fatburger and Round Table Pizza in the Marketplace Shopping Center at 651 N Business IH 35.

In 2022, Fat Brands announced a rapid Texas expansion that would bring 80 locations of its flagship brands — Fatburger, Round Table Pizza, and Buffalo's Express — to the San Antonio area. Round Table Pizza made its New Braunfels debut in October 2024, followed closely by Fatburger in November 2024.

Since then, the group’s optimism seems to have soured. In late January, FAT Brands filed for Chapter 11 bankruptcy protections, closing 32 of its company-owned restaurants: Smokey Bones, Yalla Mediterranean, and Johnny Rockets. Although no San Antonio restaurants were included in that initial list, the chain has been quietly reducing its area footprint.

Fatburger is known for its no-frills signature burger piled with shredded lettuce, tomatoes, pickles, and relish. Although the chain leans on nostalgia, it does follow culinary trends. Sandwich options now include gluten-free buns, vegan cheese, Impossible patties, and a low-carb Skinnyburger subbing in two meat patties for the sponge-dough bun.

Meanwhile, Round Table earned its epic reputation with its signature three-cheese blend, high-quality ingredients, and homemade dough. Its menu is similar to many of its competitors in the struggling pizza industry, serving pies, wings, and appetizers like garlic Parmesan twists.

Both brands are longtime favorites in their home state. Fatburger’s history dates back to 1947, while Round Table got its start in 1959.

It’s unclear why the company is pulling back on South Central Texas, but so far, it hasn’t made any official announcements, nor responded to requests for comment. In addition to closing a Fatburger location in March, it shuttered a Round Table Pizza outlet in February.

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