Marc Jacobs styles first San Antonio boutique in La Cantera
Names! Names! Names!
As one of the nation’s largest cities, San Antonio has always had its fair share of retail. But when locals wanted to splurge on designer goods, the choices were traditionally few and far between. That’s about to change as yet another upscale brand sets up shop in La Cantera.
Hot on the heels of Gucci, it appears Marc Jacobs is opening a boutique in the luxury shopping center. A Texas Department of Licensing and Regulation filing reveals that the brand is renovating a space at 15900 La Cantera Pkwy #1250, with construction set to wrap up at the end of August. The opening date is still unclear.
Though his signature line dates to the late ‘80s, Jacobs first gained fame by succeeding Perry Ellis as the creative director of his eponymous line. In 1992, his “grunge” collection for Ellis catapulted him to fashion’s top echelon. Though the clothes were a commercial failure, they became the unofficial uniform of ‘90s cool kids — from Winona Ryder to Kim Gordon of Sonic Youth.
In 1997, he introduced Louis Vuitton’s first ready-to-wear line, shaking off the dust of the brand’s lucrative leather goods business through covetable collaborations with artists Stephen Sprouse and Takashi Murakami. His tenure inspired a host of heritage brands to similarly reinvent themselves through a hip streetwear lens.
Though Jacobs left his post at Vuitton in 2014, his namesake line is still owned by high-end conglomerate LVMH. Along with Vuitton, the company’s portfolio includes some of fashion’s most hallowed legacy lines, including Beyoncé-approved Loewe, Fendi, Christian Dior, and Givenchy.
There’s no word yet on whether the boutique will feature Jacob’s clothing line — now mostly focusing on logomania. No doubt, it will have a selection of more money-making accessories. CultureMap has reached out to the Marc Jacobs corporate offices and the Shops of La Cantera but has received no response at press time.