Breakfast + Lunch

Trendy restaurant chain with breakfast all day colonizes San Antonio

Trendy restaurant chain with breakfast all day colonizes San Antonio

First Watch
Eating breakfast any time of the day has become a thing. Photo courtesy of First Watch

Breakfast-and-lunch chain First Watch has opened its newest restaurant in San Antonio, this one at 8603 State Highway 151 in Westpointe, in a space formerly occupied by The Egg & I, a similar chain that First Watch acquired in 2015.

The restaurant opened September 8. It's the third in the San Antonio area; the other two branches opened this summer on Sonterra Boulevard in north San Antonio, and at the Colonnade on I-10 West. A fourth location will open on Blanco Road, aka 830 NW Loop 410, in the fall.

First Watch takes an expansive approach to its menu. It offers traditional egg dishes such as bacon and eggs and waffles, along with trendy options such as quinoa power bowls, avocado toast, and lemon ricotta pancakes. Juices are made fresh in-house daily; there is also house-made granola.

A seasonal menu rotates in limited-run dishes such as ancient grain oats with pureed pumpkin, pepitas, and dried cranberries, served with maple cream and an orange cranberry muffin.

This new location will serve Sunrise Select Premium Blend Coffee, an exclusive to First Watch. And it will open with the restaurant's latest interior design, which combines farm fresh decorative elements with a high-energy, urban vibe.

First Watch serves its entire menu, including breakfast all day, daily from 7 am-2:30 pm. It also offers complimentary newspapers and free Wi-Fi Internet access.

"When we first opened in Texas last year, we couldn’t have anticipated the fantastic warm welcome and great feedback we've seen so far," says Company president Chris Tomasso.

First Watch made its Texas debut in Dallas-Fort Worth in July; there are also locations in Austin, College Station, and Houston.

Breakfast-themed chains have been proliferating, but First Watch is the largest and fastest-growing in the country, with more than 300 restaurants in 26 states. It recently got a big investment from private equity firm Advent International, which now owns has a majority stake. According to Reuters, the investment reinforces that restaurants serving breakfast are having a moment right now.