By the end of the year, downtown San Antonio will have one more tourist attraction: Cult Portland-based concept Voodoo Doughnut is moving into 400 E. Houston St., just blocks from the Alamo.

Shaina Hill, the company’s marketing director, confirms to CultureMap that the first San Antonio location will be operational by late 2022. Voodoo Doughnuts previously shared the news via Instagram.

The 24-hour doughnut and coffee shop will replace Playland Pizza. After three years in business, chef and owner Stefan Bowers announced in late May that he was closing the popular restaurant on June 30. Bowers will be opening an as-yet-unnamed new eatery in the 1221 Broadway Lofts in the fall, but it will not serve pizza.

Founded in 2003 by Portlanders Kenneth Pogson and Tres Shannon, Voodoo Doughnut has become an internationally recognized brand. It first dipped its toes into the Texas market in 2015 with a store on Austin’s iconic Sixth Street. It currently runs three other stores in the Houston area.

The chain is known for its trademark pink boxes and its tongue-in-cheek offerings. In addition to selling standard varieties like glazed and cinnamon sugar cake, it also proffers doughnuts like the Maple Blazer Blunt and the dried chili-topped Ring of Fire. All are available in singles or curated boxes.

Voodoo should be popular in the busy downtown corridor near attractions like the Majestic Theater and Hopscotch. A new Alamo visitor center and museum is also being developed nearby in the historic Crockett and Woolworth buildings, although it is not expected to debut until 2025.

If other Texas openings are any indication, Voodoo will draw its own crowds.

“We’re excited to bring the Voodoo Magic to San Antonio, in the downtown corridor, where so much exciting growth is occurring,” says Voodoo Doughnut CEO Chris Schultz via statement.