Pioneering San Antonio brand bakes up anniversary show with Texas music legend

Pioneering San Antonio brand bakes up concert with Texas music legend

Pat Green
Good gravy, Pat Green can dish it out. Pat Green/Facebook

Some might consider country artist Pat Green a pioneer in the Texas music scene worthy of sopping up with a freshly made biscuit. And that’s probably exactly what the folks at one San Antonio-based food manufacturer were thinking when baking up some ways to celebrate its 170th anniversary.

Pioneer, the subsidiary of San Antonio-headquartered C.H. Guenther & Son known for its pancake, biscuit, and gravy mixes, has cooked up a birthday celebration featuring fellow San Antonian and Texas country music legend Pat Green.

As part of the collaboration, Pioneer will host a virtual Facebook Live concert featuring Green on Tuesday, September 28 at 8 pm, followed by a private virtual meet-and-greet for some lucky fans.

“As a San Antonio native, Pioneer’s biscuits and gravy have been a staple at my dinner table for as long as I can remember,” says Green, a three-time Grammy nominee. “That’s why teaming up with Pioneer to celebrate their big anniversary year was an easy decision. One hundred seventy years is a huge accomplishment, and I can’t wait to get things cooking onstage — and in the kitchen.”

The celebratory concert will be hosted via Facebook Live on Pioneer’s page, where fans of music and biscuits can RSVP in advance to attend the virtual event. There, followers can also enter for a chance to join in on the virtual VIP meet-and-greet with Mr. “Texas on My Mind” himself.

And in perhaps the tastiest part of the partnership, later this fall on social media, Green will roll out a custom homemade recipe using Pioneer’s gravy products.

“As a longtime Texas-based company, partnering with a country icon like Pat Green who shares our Texas roots made perfect sense,” says John Buckles, CEO of C.H. Guenther & Son. “Teaming up with Pat on an exclusive concert and homemade recipe is just one way we are celebrating our 170th anniversary and showing appreciation to our loyal customers who’ve made this all possible.”

Follow Pioneer’s Facebook page for updates on partnership announcements, new recipes, and more. RSVP to attend the Pat Green concert here. And learn more about Pioneer’s Texas roots, products, and recipes at the company’s website.