The San Antonio Stock Show & Rodeo has grown into one of the city's largest, most prestigious single events, with approximately 1.5 million visitors entering the fairgrounds each year.
But in addition to all the fun times and tasty treats, the event generates millions of dollars to help local youth and students through scholarships, grants, endowments, auctions, a calf scramble program, and show premiums, all impacting more than 19,000 Texas youth annually.
More than a whopping $232 million has been generated since its inception, with more than 10,000 Texas college students having benefited from a Rodeo scholarship.
In 2020 alone, over 21,275 students were able to help further their educational and agricultural goals. Each year, about 550 new scholars are added to the scholarship program.
The San Antonio Stock Show & Rodeo Junior Livestock Show, the largest in the nation, has also seen record participation and strong growth in the Junior Agricultural Mechanics Show, Junior Shoot-Out, and many knowledge-based competitions including agricultural public speaking, judging competitions, and Skillathons.
The Junior Livestock Auction alone had sales totaling more than $6.3 million in 2020, and $4.9 million in 2021.
All of this wouldn't be possible without the more than 6,000 volunteers who give countless hours to the nonprofit organization.
They help with the tens of thousands of exhibitors in livestock and horse shows, and with spaces such as the International Room, which welcomed nearly 2,300 guests from 107 different countries in 2020.
Volunteers also help make the School Tours program possible, where kindergarten through third grade students are guided around the fairgrounds by local 4-H and FFA high school tour guides. More than 15,000 students have participated in School Tours, meaning that thousands of new, young fans are introduced to the Stock Show & Rodeo by their peers.