When it comes to spending big this holiday season, local shoppers are keeping an eye on their wallets.
A new study from personal finance website WalletHub says San Antonians are planning to spend about $600 this season. That's less than the $805 most Americans predict they’ll spend on holiday gifts this year, down significantly from last year’s estimate of $942, according to a recent Gallup poll.
It's also far less than the Dallas suburb of Flower Mound, which ranks second in the country for cities with the biggest holiday budgets. WalletHub estimates consumers in Flower Mound will ring up an average of $2,973 in holiday spending this year. Only Palo Alto, California, had a higher amount ($3,056) among the 570 U.S. cities included in the study, which was released November 17.
Flower Mound consistently ranks at the top of WalletHub's annual study on holiday spending. Last year, it came in at No. 3 (budget: $2,937), and in 2018, it landed atop the list at No. 1 (budget: $2,761).
Aside from Flower Mound, five cities in Dallas-Fort Worth appear in WalletHub’s top 100:
- Richardson, No. 36, $2,002
- Frisco, No. 53, $1,684
- Plano, No. 59, $1,594
- Carrollton, No. 71, $1,492
- North Richland Hills, No. 95, $1,303
Four cities in the Houston area show up in the top 100, and two of them are in the top 10:
- The Woodlands, No. 6, $2,729
- Sugar Land, No. 7, $2,728
- League City, No. 15, $2,501
- Missouri City, No. 98, $1,264
Central Texas is home to two big spenders: Cedar Park, No. 73, and Austin, No. 99. WalletHub estimates consumers in Cedar Park will drop $1,472 in holiday spending this year, while Austinites will spend $1,259.
Austin’s No. 99 ranking puts it in the top spot among Texas’ five largest cities. It’s followed by Fort Worth (No. 306, $718); San Antonio (No. 394, $600); Dallas (No. 399, $596); and Houston (No. 436, $565).
Outlooks for U.S. holiday retail sales this year are muted due to the pandemic-produced recession. Consulting giant Deloitte forecasts a modest rise of 1 percent to 1.5 percent, with commercial real estate services provider CBRE guessing the figure will be less than 2 percent.
“The lower projected holiday growth this season is not surprising given the state of the economy. While high unemployment and economic anxiety will weigh on overall retail sales this holiday season, reduced spending on pandemic-sensitive services such as restaurants and travel may help bolster retail holiday sales somewhat,” Daniel Bachman, Deloitte’s U.S. economic forecaster, says in a release.