COMING ATTRACTIONS
Buzzy Italian wrap chain debuts in San Antonio with 2 new restaurants

Piada is known for its signature wrapped sandwiches.
Buzzy fast-casual chain Piada Italian Street Food will soon make its San Antonio-area debut with two new restaurants. The growing brand, known for its unique wrap-type sandwiches, is opening outposts at 11745 I-10 W #501 in the Huebner Oaks Center and 18430 I-35 N in Scherz Station in early 2026.
Piada was founded in Columbus, Ohio, in 2010 by Chris Doody. The entrepreneur took inspiration from the roadside family-run food carts and markets he encountered in Rimini, a seaside community in the Emilia-Romagna region of Italy.
The signature dish is the piada, a thin-crust, handmade dough baked on a stone grill, filled with ingredients, then rolled into a handheld often called an “Italian taco.” Guests can get the sandwich stuffed with avocado and pancetta, bruschetta tomatoes, carbonara penne, or a Caesar blend.

Other entrées include seasonal chopped salads, traditional pastas topped with marinara and other sauces, and “fit bowls” keyed to keto and high-protein diets. Sides range from simple mac ‘n’ cheese bowls to a Hot Pocket-style pastry filled with meatballs, sausage, or creamy spinach and artichoke.
The interiors are typically clean and modern, with concrete floors, LED lighting, white oak furniture, Carrara marble, brushed aluminum, and painted brick. Subway tiles backdrop the ordering counter, where diners can customize their order a la Chipotle.
Although the two locations have been quietly announced by Piada, the company has yet to reveal the exact opening dates. Texas Department of Licensing and Regulation filings say that the Huebner Oaks location is set to finish its buildout in March. The Scherz Station outlet was initially expected to be completed in December 2025.
