A new Rio Grande Valley chain is set to make its San Antonio debut, but it may not be what locals expect. Instead of serving the region’s legendary Tex-Mex, Fork to Fit Kitchen will dish out macro-optimized meals when it opens in the Culebra Commons shopping center (7010 W Loop 1604 N.) in late 2026.

Fork to Fit bills itself as “a different kind of fast-food company.” Cofounders Alex Velasco and Jose M Guerra dreamt up the company when Velasco was Guerra’s personal trainer, opening with a single-door refrigerator at the gym where both entrepreneurs worked out.

The concept was intended to be an alternative to the fast food fare that dominates the Valley’s dining scene. Like San Antonio, the area is a mainstay on “fattest cities” lists, regularly dinged for systemic barriers like a lack of easily accessible, healthier meals and economic restraints.

"I started Fork to Fit Kitchen because I believe healthy food should be convenient and accessible," Velasco explains on a company blog. "Coming from a background in fitness and nutrition, I saw how challenging it can be for busy people to find balanced meals that taste good. I wanted to create something better — a place where people could get real, nutritious food without sacrificing time or flavor."

Like almost everything in contemporary society, what is considered nutritious is a matter of some debate. Fork to Fit relies on macros — protein, carbohydrates, and fats — fine tuned for specific health goals. Some nutritionists side-eye the approach, but the company largely avoids dietmaxxing excess (no raw game here) by focusing on foundations like caloric intake.

The largely affordable meals themselves span a variety of international cuisines, but are protein-heavy dishes like barbecue beef bowls, chicken Alfredo pasta, and seasoned salmon with rice. But the company makes room for flavor — even Tex-Mex dishes like birria tacos and enchiladas. Fork to Fit also acts as a coffee shop with favorites like matcha, refreshers, and smoothies. There are even sweets like a chocolate chip cookie loaded with protein.

According to a new Texas Department of Licensing and Regulation filing, San Antonio’s first Fork to Fit location will be done with its buildout by late July. Project timelines are subject to change without notice.