Fans of San Antonio’s Cone N’ Swirl won’t need to stalk Instagram much longer. The roving ice cream truck is opening a brick-and-mortar in the Braun Pointe shopping center at 9910 W. Loop 1604.

The truck was the first local business to offer kürtőskalács, Hungarian chimney cakes made by wrapping strips of dough around a spit and roasting them over heat. In their website bio, Cone N’ Swirl’s owners Kristina and Gilbert Torres say they ran across the cones on a TV program, set out to Houston to try them, then spent two months perfecting their own recipe.

In Hungary, the treats are typically eaten plain, but Cone N’ Swirl borrows a trick from the Czechs and fills the crispy cakes with soft serve. For that, the owners looked across the map to New Zealand, where vanilla ice cream is blended with fruit to create a creamier, denser texture. Cone N’ Swirl takes the technique a step further with blends that incorporate cookies, nuts, and coffee.

The basic foundation can be customized in dozens of ways. The shells can be rolled in cinnamon sugar, Oreos, or Graham crackers; the ice cream comes in two base flavors (vanilla and chocolate); and each order can be drizzled with sauces and festooned with “stick ‘ems” such as pretzel rods, KitKats, or Nilla Wafers.

If all that sounds familiar, you might have seen it on Shark Tank. In its episode, Crispy Cone, a similar concept based on trdelník — the Czech cousin to Hungarian chimney cakes — received funding for a rapid franchising push. The chain is currently working on its first San Antonio storefront at 18130 San Pedro Ave., set to arrive in early 2027.

But Cone N’ Swirl, which has operated its mobile truck since 2024, will likely beat it in the chimney cone race. Kristina says they don’t yet have an opening date but are hoping to open by the end of the year. Until then, it’s back to more Instagram stalking for timeline updates — and to see where the truck is parked next.