COMING ATTRACTION
Buzzy coffee chain 7 Brew eyes New Braunfels opening
7 Brew is coing to New Braunfels.
Call it a Pied Piper for national chains. New Braunfels has lured buzzy Arkansas-based coffee franchise 7 Brew to 132 TX-46, the Hill Country town’s first location.
Although fairly new to the San Antonio area (its first area shop debuted in 2023), 7 Brew is one of the fastest-growing chains in the U.S. The company is known for ditching the lounge-y dining rooms of most of its competitors, opting for speedy twin drive-thrus that are easy to build.
The name borrows from founder Ron Crume’s original 2017 menu, which kept ordering simple by offering only seven signature drinks — an iced selection that included the Blondie, a vanilla and caramel breve and Banana Bread, a hazelnut mocha based on America’s favorite quick bread.
Almost a decade later, 7 Brew pours more than 20,000 drink variations, including coffee, infused energy drinks, sodas, and teas. The offerings include a fruity troop of fizzy sodas, tropical smoothies, decadent shakes, and seasonal sips like tiramisu cold brew.
Since debuting in San Antonio, it has gone on to open eight more stands, including its “lucky” 777th location at 9219 Potranco Rd. in June. The map has broadened from the city core, with the New Braunfels store and a Castroville outpost coming soon.
Texas is by far its largest market, where 7 Brew is waging a caffeinated arms race with Arizona’s Dutch Bros — buoyed by the purchase of 20 former Salad and Go locations in October.
7 Brew has not yet revealed the opening timeline for its New Braunfels debut, but a new Texas Department of Licensing and Regulation (TDLR) filing provides some clues. According to the state listing, the company plans to start work in February 2027, wrapping up in early June.
TDLR timelines are not written in stone, but 7 Brew is known for brisk builds. A rep for the company did not immediately return a request for more information.
