It soon will be easier to get Espolon or Maker's Mark delivered to your front door. The Texas Alcoholic Beverage Commission just began accepting applications for permits enabling services like Favor and Instacart to bring alcohol to your home.
In June, Governor Greg Abbott signed legislation that widens the door for liquor delivery across the Lone Star State. Any third-party company seeking to launch the service can now obtain a so-called consumer delivery permit from TABC. Chris Porter, a TABC spokesman, tells CultureMap that the first permits should be issued during the third week of December — just in time for Christmas Day and New Year’s Eve parties.
In a December 5 news release, TABC executive director Bentley Nettles says this law is “an important step forward for Texas consumers, as well as alcohol retailers. For years, Texans across the state have relied on third-party services to deliver everything from clothing to vehicles. Now, at long last, alcohol can be delivered as well.”
Before enactment of the law, certain businesses like liquor stores could distribute beer, wine, and liquor in Texas to homes and businesses. But through this year’s legislative update, third-party companies now will be permitted to pick up beer, wine, and liquor from a state-licensed retailer such as a bar, restaurant, or liquor store and then take it to customers — either as solo purchases or along with food orders.
“We primarily see this as appealing to third-party delivery services,” Porter says. “There are laws on the books which became effective in September that allow restaurants with the proper permit to deliver alcohol along with food on their own. Of course, if these businesses opt instead to contract that delivery to a third party, then the third party would need the new consumer delivery permit.”
The new law mandates that drivers and booze buyers be at least 21 years old, which is the legal age for alcohol consumption in Texas.
Among the businesses and organizations that backed the legislation are San Antonio grocery chain H-E-B, which owns the Favor delivery app; Instacart; the Houston-based Landry’s restaurant conglomerate; e-commerce giant Amazon; TechNet; the Texas Restaurant Association; Beer Alliance of Texas; Wholesale Beer Distributors of Texas; and the California-based Wine Institute.
“This law will allow more businesses to take advantage of on-demand delivery apps that enable them to reach more customers, while ensuring deliveries of alcohol are carried out safely and responsibly,” David Edmonson, TechNet’s executive director for Texas and the Southeast, said in a June news release.
The Texas Restaurant Association applauds the law as a way for restaurants to better compete in the on-demand economy.
“With customers increasingly craving convenience, and hotels, grocery stores, and package stores already permitted to allow alcohol to be taken or delivered off the premises, this legislation [levels] the playing field for restaurants,” the association says in a statement.