Sweet surprise

Gourmet vegan cinnamon roll shop butters up Southtown for first San Antonio location

Gourmet vegan cinnamon roll shop butters up Southtown with new locale

Cinnaholic's treats are a step above the average mall cinnamon roll. Cinnaholic/Facebook

Steel City Pops may have abruptly pulled out of San Antonio, but its Southtown address will not stay empty for long. Gourmet cinnamon roll chain Cinnaholic is opening its first San Antonio shop at 812 S. Alamo St. in early 2020, says a company rep.

Perhaps best known for a 2014 appearance on hit ABC series Shark Tank, Cinnaholic differentiates itself in the market by carrying 100-percent vegan products. Though its specialty is cinnamon rolls, Cinnaholic also serves brownies, cookies, and edible cookie dough.

The cinnamon rolls, however, are the star of the show. Keeping with industry trends, the pastries are fully customizable with more than a dozen frostings and a variety of toppings. The frostings run from classic flavors like vanilla and caramel to more unexpected choices like peanut butter, amaretto, and chai. Toppings include fruit, nuts, candies, and pretzels.

In addition to the desserts, Cinnaholic offers a small drink menu including locally sourced coffee and specialty teas. Espresso drinks are available at select locations, but it is unclear if the Southtown location will carry them with Brown Coffee located next door.

Local franchisees Ben and Nicki Reedy will also offer catering services for off-site events. Wherever the treats are enjoyed, the company takes pride in making everything from scratch and cooking new batches throughout the day to ensure freshness.

The chain was founded after owners Shannon and Florian Radke met in 2008 and bonded over their plant-based diets. The first bakery opened in Berkeley, California, in 2010, although the corporate headquarters moved to Atlanta, Georgia in 2015.

After receiving an offer from Shark Tank’s Robert Herjavec, the concept moved to a franchise-based model and landed the company on Entrepreneur Magazine’s Top New Franchisees of 2018 list. Today, Cinnaholic operates almost 30 stores, most of which are located in California, Texas, Illinois, and the Carolinas.