That's a wrap
Fresh build-your-own burrito chain unfolds first San Antonio location
A new restaurant opening at 5238 De Zavala Rd. hopes to freshen up San Antonio’s build-your-own burrito game. After originally projecting a late summer opening, Houston-based Überrito will arrive on October 15.
The concept takes a similar approach to behemoths like Chipotle or Freebird’s World Burrito. Customers can customize bowls, salads, wraps, and nachos with more than 40 ingredients, according to a release.
The De Zavala storefront will be the first San Antonio outpost of the restaurant, which is being operated by local franchisee Aniq Lakhpaty. Parent firm Williston Holding Company, most well-known for Casa Olé, also has locations in Houston and Phoenix.
Überrito hopes to stand out in the crowded market by taking a better-for-you approach. The tortillas and salsas are made in house and there is a glut of vegan options ranging from raw vegetables to vegan picadillo.
“We strive to feed San Antonio some of the freshest burritos with the new Überrito,” explains Lakhpaty via release. “Whether vegan or gluten-free, we make everything in-house and only use high-quality, natural ingredients at a price affordable for all.”
In addition to the main fare, the eatery offers a simple selection of sides like chips and guacamole and tortilla soup. Guests can also expect cookies for desserts and nonalcoholic beverages like soft drinks and flavored teas.
To get locals acquainted with the concept, Überrito is offering the Alamo City a killer deal. The first 210 (get it?) patrons in line on October 15 will receive one free burrito every week for a year. Customers can line up starting at 9 am.
In addition, the shop will be giving away swag, staging a spin-to-win game, and sampling salsas all day. And all burritos, bowls, and salads will be prices at $5 until October 22.
Whether or not all the hoopla will convince San Antonians to take a break from the city’s many taquerias remains to be seen. Still, from pizzas to ice cream sandwiches, the build-your-own craze is here to stay.