Since opening its first location in San Marcos in 1967, Golden Chick has been a favorite place for families looking for meals on the go. Now, thanks to a swanky new redesign coming to San Antonio, customers may want to linger a little longer.
After originally closing a few years back, the Golden Chick at 22010 US Highway 281 N. began renovations in July and reopened September 30. The new look is part of an initiative to take the more than 50-year-old brand into the 21st century.
In addition to serving the chain’s famous chicken tenders, the Highway 281 store will have an additional treat. Franchise owner and operator Allen Tharp is testing out beer and wine at the location. Though the move that will place it in line with up-and-coming concepts like Austin-based Pluckers, the rep cautions there is no current plans to serve booze across the chain.
The food menu, however, will not change. Tenders will be served alongside fried catfish, chicken sandwiches, salads, and sides like battered french fries, mashed potatoes, mac ’n’ cheese, and yeast rolls.
The interior will be in line with Golden Chick’s next-generation stores already launched in the Dallas-Fort Worth area. Inspired by Texas dance halls, the company has installed copper ceiling tiles and marquee letters to give the location vintage flair. Multimedia displays will drive home the refreshed branding.
In a statement, Golden Chick president Jim Stevens said that all seven of the chain’s restaurants will be remodeled over a two-year period — and hinted there may be even more to come
“As a Texas brand, born and raised, it is important for us to have a strong presence in our local markets, and we are proud to announce our redesign program is taking off in San Antonio," said Stevens. "This is our seventh restaurant in the area, and we have plans to continue our growth in this market."