When it comes to residential sales, renovation and remodeling, and interior design and staging, Kathy Hoermann has unparalleled experience. Over the last 35 years, she has owned, lived in, and remodeled 11 homes in San Antonio, so she knows a thing or two about the market — both as a Realtor and a homeowner.
Hoermann, a Certified Luxury Home Marketing Specialist, has what it takes to market and sell or negotiate the purchase of any size property. She even taps into her design background to offer staging services for her clients and loves helping them get their home looking the best so it can sell quickly — and for the best price.
Before her career in real estate, she founded Painted Pony Clothing, a wholesale women's clothing line designed and produced right here in San Antonio. But Hoermann's Alamo City roots run even deeper than that. Like her father, she was born and raised in Alamo Heights, and now her children and grandchildren reside there, too. She is deeply involved in the city and its local organizations, including the Alamo Heights Chamber of Commerce, Brackenridge Park Conservancy, Alzheimer's Association, and more.
We chatted with Hoermann to find out more about her work and what drives her.
CultureMap: What inspires you to do what you do?
Kathy Hoermann: I love working with people and I love home decor, so when I closed my ladies apparel company after 28 years, real estate was the perfect match for me! It is so special to help clients with the sale or purchase of a home. For most people, it is the single most important purchase they will make, and I love being able to guide and assist them through that process.
CM: What’s advice you’d give to people looking for their dream home?
KH: When looking for a home, it's so important for buyers to see themselves there. You should consider the living spaces and how they will be used and feel good about how that home makes you feel. Take notes as you preview homes so you can remember what you like and don't like.
CM: And advice to those who are selling?
KH: The best advice I can give is to listen to your Realtor; declutter your home; pack up most personal items (photographs, etc.); and stage the home so that potential buyers look at the home and not the "stuff." Pay attention to the front porch and yard. Curb appeal is crucial in getting buyers to look at your home. Get help doing this process if you need it, and don't take any advice personally. The goal is to sell the home!
CM: Sum up San Antonio in three words.
KH: Beautiful, cultural, diverse.
CM: What do you consider your "special skill"?
KH: I love making a house into a home with color, fabrics, furniture, and landscaping. Over the years, I have bought, loved, lived in, and raised my family in 11 different homes in San Antonio. Furniture placement in a room can make a big difference in how that room feels, and it can help a buyer see how they might arrange their own furniture. I love working with clients to get their home looking its best so it can be sold quickly and for the best price.
CM: What's one thing people might not know about you?
KH: People may not know that I designed and produced a ladies apparel line, Painted Pony, for almost 30 years prior to my real estate career. My apparel was marketed nationally and sold in boutiques and through major catalogues. That company resulted from my love of not only design but seeing people love what I created. I established relationships during that time that will last a lifetime, as I have done in real estate. I learned the skill of successful marketing and working with buyers and sellers, which has carried through to my representation of clients in real estate.
CM: Finish the sentence: "It's a good day when..."
KH: I can meet my clients at closing and know that they are happy with the outcome and excited with their new home.