Acclaimed Austin jeweler Kendra Scott is saddling up to open a new Yellow Rose boutique in San Antonio. Texas filings reveal that Scott's freewheeling Western lifestyle brand will open its first Alamo City shop at 302 Pearl Parkway, the heart of Pearl's retail hub.
The Texas designer, newly engaged to country superstar Zac Brown, launched Yellow Rose in 2023. It initially debuted as a limited-edition collection under Scott's main brand, but proved to be so popular that it became its own label. In November 2024, Yellow Rose branched out with its first three brick-and-mortar shops in Austin, Dallas, and Houston.
Yellow Rose isn't just a jewelry store. Baubles are naturally part of the line, but the stores also offer hats, footwear, home goods, and apparel. There's plenty of turquoise and stamped leather, and the design motifs riff on horseshoes and bridle bits. There's even a denim line thanks to a collaboration with Western wear giant Wrangler.
"[Yellow Rose] is more than just a store; it's a love letter to Texas and a tribute to the incredible journey I've been on over the past two decades," said Scott in an earlier release.
In addition to jewelry, Yellow Rose boutiques offer a full yee-haw fit. Photo courtesy of Kendra Scott
Although it's not yet known what exact goods will be offered at the San Antonio storefront, Yellow Rose fills out its store's cases with stylish merchandise from a variety of heritage brands. The other Texas stores carry curated picks from Westerly Hide Blazers, H Bar C Ranchwear, Juan Antonio Leathergoods, Three Sons westernwear, Full Circle vintage boots, Rock Tees, and Inlaid Boots.
Texas Department of Licensing and Regulation (TDLR) records say the boutique's buildout will be completed in plenty of time to shop for the San Antonio Stock Show and Rodeo, wrapping up in early January 2026. The exact opening date has not been announced.
The filing did not include a suite number, but at least one coveted space has been vacant since March, when fair-trade shop Ten Thousand Villages shuttered its sole San Antonio store. A representative from Kendra Scott declined to share further details.
