Doing Things

Texas-based athleisure brand makes big moves with latest partnership

Texas-based athleisure brand makes big moves with latest partnership

Outdoor Voices woman workout studio gym
Dance into the 2021 with a two-day virtual dance event. Photo by Harper Smith

Outdoor Voices is sashaying into the new year with a big-name partnership and a two-day virtual dance event. The Texas-based athleisure brand is partnering with Nordstrom to launch in eight shops across the nation and carry the brand exclusively online, it announced January 5. 

Nordstrom.com now carries 40 pieces from the brand's capsule collection — think the Exercise Dress, the color-block leggings, the Athena crop — in both women's and men's styles. Sizes range from XS to XL.

"As a brand on a mission to get the world moving, we are excited to partner with Nordstrom to bring our #DoingThings movement to a broader audience," said Ashley Merrill, executive chairwoman at Outdoor Voices, in a release.

In Texas, the line is now available in Austin's Barton Creek Nordstrom — Outdoor Voices' hometown— as well as department stores in New York City; Los Angeles; Tyson's Corner, Virginia; Scottsdale, Arizona; Oakbrook, Illinois; Walnut Creek, California; and Bellevue, Washington, near the department store's hometown of Seattle.

“We’re really excited to be Outdoor Voices’ retail partner of choice and introduce their activewear to our Nordstrom customers,” said Lori Marten, vice president and divisional merchandise manager for active, specialized and performance at Nordstrom. “We love Outdoor Voices’ message of #DoingThings daily and freeing fitness from performance."

In celebration of the collaboration, Outdoor Voices and Nordstrom are hosting a two-day virtual event to bring "iconic NYC dance classes to your living room."

Keomi Tarver from Mark Morris Dance Center and Yin Yue from Gibney Dance Center will host live classes January 19 and 21. Both upcoming classes are free and reservations will open January 11 here.