Doing Things

Texas-based athleisure brand makes big moves with latest partnership

Dance into the 2021 with a two-day virtual dance event.

Photo by Harper Smith

Outdoor Voices is sashaying into the new year with a big-name partnership and a two-day virtual dance event. The Texas-based athleisure brand is partnering with Nordstrom to launch in eight shops across the nation and carry the brand exclusively online, it announced January 5.

Nordstrom.com now carries 40 pieces from the brand's capsule collection — think the Exercise Dress, the color-block leggings, the Athena crop — in both women's and men's styles. Sizes range from XS to XL.

"As a brand on a mission to get the world moving, we are excited to partner with Nordstrom to bring our #DoingThings movement to a broader audience," said Ashley Merrill, executive chairwoman at Outdoor Voices, in a release.

In Texas, the line is now available in Austin's Barton Creek Nordstrom — Outdoor Voices' hometown— as well as department stores in New York City; Los Angeles; Tyson's Corner, Virginia; Scottsdale, Arizona; Oakbrook, Illinois; Walnut Creek, California; and Bellevue, Washington, near the department store's hometown of Seattle.

“We’re really excited to be Outdoor Voices’ retail partner of choice and introduce their activewear to our Nordstrom customers,” said Lori Marten, vice president and divisional merchandise manager for active, specialized and performance at Nordstrom. “We love Outdoor Voices’ message of #DoingThings daily and freeing fitness from performance."

In celebration of the collaboration, Outdoor Voices and Nordstrom are hosting a two-day virtual event to bring "iconic NYC dance classes to your living room."

Keomi Tarver from Mark Morris Dance Center and Yin Yue from Gibney Dance Center will host live classes January 19 and 21. Both upcoming classes are free and reservations will open January 11 here.

openings where-to-shop fitness shopping

cute on wheels

Hello Kitty Cafe makes stop in San Antonio on 50th anniversary tour

Photo courtesy of Sanrio

The merch and cafe truck has a new lineup of 50th anniversary treats and collectibles.

Hello, San Antonio! A famous kitty and her friends have drawn crowds when visiting in the Hello Kitty Cafe truck, and they're about to be back again. The truck will be at North Star Mall on Saturday, October 26, with snacks and merch for Sanrio lovers of all ages.

This tour celebrates the franchise's 50th anniversary items, and a handful have the number 50 proudly emblazoned, whether it's something to wear or something to eat. The truck stopped by in April, and it's back again on the same tour.

New items for this tour include an Iridescent tote bag (good for festivals and concerts); a new keychain, pin, and patches; a three-piece cookie set with pastel designs in royal icing; and a "giant" cookie depicting Chef Kitty. The centerpiece of the new items is a T-shirt featuring Chef Kitty, a donut, and a teacup, all seemingly made out of glass and containing a pink punch or tea.

Hello Kitty 50th anniversary merch The 50th anniversary merch.Photo courtesy of Sanrio

Some of the merch from past visits will be available, including a bright pink tote bag with rainbow straps and desserts decorating the front, an assortment of Hello Kitty baked goods, and a transparent coffee mug with sprinkles in the handle and different desserts printed on the glass body.

Visitors can also order a box of rainbow macarons with sugar bows, and a branded box of simple Madeleines. Folks who want to diversify after the Stanley craze can also pick up a colorful stainless steel thermal bottle.

Hello Kitty sprinkle mug This mug would go great with hot chocolate.Photo courtesy of Sanrio

Anyone who wants to play with Hello Kitty and her friends on Saturday should arrive early, as lines in the past have been very long. Some items may sell out. The truck will be at the parking lot on the corner of the 410 access road and McCullough from 10 am to 7 pm. Note that the Instagram account lists October dates (which match a recent press release), while the tour site starts its list in November.

This article was originally published April 10, 2024, and has been updated October 25 to reflect the truck's new dates.

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