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It's rodeo season in San Antonio, which means it's time to bust out your cowboy boots and, apparently, your wallet.
A new report from Trinity University reveals the astounding economic impact of San Antonio Stock Show and Rodeo on the city. The 18-day affair brings in $253 million a year, which is more than the projected sales tax revenue for all of San Antonio, says the report.
The four-year study defines economic impact as the expenditure "generated by participants in activities outside the rodeo but within the San Antonio area."
In 2015, the rodeo brought in $252,816,879 from attendees and participants. The impact of volunteers alone is valued at $14 million, unsurprising given that the rodeo wrangles more than 6,000 volunteers each year.
While the annual event is beloved by locals, Ticketmaster reveals that 45 percent of ticket purchases come from residents outside Bexar County. And we should welcome those visitors, as they spend more than twice that of local attendees.
The rodeo runs through February 28. You can buy tickets here.
Anyone who says magic doesn't exist clearly hasn't snagged a coveted reservation at the Box Street Social for brunch. It's one of the local spots that nails that sacred ritual, brunch with the besties: a magical experience where Monday doesn't exist and stress is forbidden.
Here are some of our top local brunch spots that'll leave both your appetite and your soul satiated (even when Monday actually hits.)
Box St. All Day
Not only does Box St. All Day look like the dreams that Instagram reels are made of, it's got a high quality menu to match, courtesy of chef and co-owner Edward Garcia III. The all-day brunch restaurant (at 623 Hemisfair Blvd, Ste 108) offers hearty options like strawberry cheesecake French toast, steak-eggs and frites (the fries alone are dangerously delicious), the Box St. Brekky sandwich made with house-made bread, and more. Pair your meal with one of its cute coffees, cocktails, or zero-proof cocktails, and save room for plenty of pictures with your brunch buddies before you leave — the details in the decor have a sophisticated feminine flair, thanks to Box Street's innovative creative director Caroline Garcia-Bowman. Reserve on Toast.
Tucked away in its own cozy corner of the world in the Stone Oak/1604 area is Full Belly Cafe + Bar. Where else can you order a plate of pecan pie French toast while gazing at an incredible hand-painted mural of classic animated characters like Jessica Rabbit, Marvin Martian, Stewie Griffin and more brunching together? Executive chef James Moore also serves up plenty of savory brunch options if you don't have a sweet tooth, like the pork belly benny or a baked eggs and toast plate with roasted garlic and thyme cream. Reserve at fullbellysa.com.
Did you know that Chef Kirk of Ocho, Hotel Havana's in-house restaurant, is the only local chef to win an episode of Food Network's Chopped? Brunch at Ocho is also a photo-worthy experience, where brunch items like pan de platano (banana bread), plantain cakes con carnitas (plantain pancakes), and more are served up to guests with a side of San Antonio sunlight, given that Ocho is located in a beautiful (and air-conditioned!) glass conservatory. Reserve on Resy.
The Smoke Shack might be the best spot to get your brisket fix on Broadway, but The Hayden is the spot to be for brunch. You can't miss The Hayden's classic retro sign right in the center of The Boardwalk on Broadway. The interior lives up to the welcoming feel of a Jewish deli, complete with menu options from executive chef Bill Corbett like fried chicken and latke waffles, or a bagel and lox. And don't worry — if you're craving the comfort of pancakes, The Hayden's got you covered with The Hayden pancake stack, among other options. Reserve at buzztable.com.
Vegan Avenue on Main
Chef Griselda Muñoz's entirely vegan menu will make believers even out of the most dedicated meat eaters. The cinnamon roll "bettermilk" pancakes have to be tasted to be believed. (Yes, even the sweet cream in the pancake is dairy free!) If you're missing a classic breakfast sandwich but trying to stay meat-free, try Vegan Avenue's "Honee-Butter Chick'n sandwich" with vegan eggs and crispy, fried plant-based chicken. If you're not near Vegan Avenue but craving its vegan breakfast tacos, you can also get your fix at Vegan Avenue's sister restaurant on TPC Parkway, Plantology. Reserve at squareup.com.
One of the best hair-of-the-dog cocktails in town is Barbaro's delicious Garibaldi, a simple concoction of Campari and orange juice, but you can't go wrong with the "Keep It Coming" Bloody Mary bar and Mimosas: For $15, you can alternate between the two until you've had your fill. Soak up Saturday night with eggs Barbaro (two poached eggs on homemade focaccia, Benton's country ham, hollandaise, and spinach) or dive into a skillet pancake (whipped lemon ricotta and seasonal berries, plus extra fine bacon, ricotta salata, and maple syrup).