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It's rodeo season in San Antonio, which means it's time to bust out your cowboy boots and, apparently, your wallet.
A new report from Trinity University reveals the astounding economic impact of San Antonio Stock Show and Rodeo on the city. The 18-day affair brings in $253 million a year, which is more than the projected sales tax revenue for all of San Antonio, says the report.
The four-year study defines economic impact as the expenditure "generated by participants in activities outside the rodeo but within the San Antonio area."
In 2015, the rodeo brought in $252,816,879 from attendees and participants. The impact of volunteers alone is valued at $14 million, unsurprising given that the rodeo wrangles more than 6,000 volunteers each year.
While the annual event is beloved by locals, Ticketmaster reveals that 45 percent of ticket purchases come from residents outside Bexar County. And we should welcome those visitors, as they spend more than twice that of local attendees.
The rodeo runs through February 28. You can buy tickets here.
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Weekend Event Guide
Foodie fun, Fiesta, and live performances are on our radar for the next several days. Have a laugh with a number of comedians, or enjoy a show at the Chaparral Heritage Music Festival. Check out the top seven things to do in San Antonio this weekend. For a complete list of events, visit our calendar.
Thursday, April 18
Nate Bargatze: The Be Funny Tour
Podcaster and comedian Nate Bargatze brings his talents to Majestic Theatre for a series of live shows. He makes the stop in San Antonio as part of his national The Be Funny Tour. Bargatze is known for his weekly podcast, Nateland, and for his Grammy-nominated Netflix special, The Greatest Average American.
The Tobin Center presents Jeff Dye
Entertainer Jeff Dye performs live at Tobin Center for the Performing Arts for one night only. He’s on tour off the heels of his longtime stint on the new Fox game show, Who the Bleep Is That? His credits include a starring role in NBC's comedy adventure series Better Late Than Never and an appearance on The Masked Singer on Fox.
Friday, April 19
University of the Incarnate Word presents Alamo Heights Night
Families and friends are invited to celebrate the Fiesta season at the University of the Incarnate Word. Alamo Heights Night highlights include traditional fiesta foods, live music on two stages, and children’s activities. Tickets are available now.
Saturday, April 20
Greater San Antonio Community Bands Association presents Community Band Music Festival
Wind band music takes center stage at the Beethoven Maennerchor. The Community Band Music Festival features 10 bands from the San Antonio area and more than 300 musicians for a day full of live performances. Admission is free and open to the public.
Chaparral Heritage Music Festival
The music, history, and flavors of South and Central Texas are on full display at Civic Park at Hemisfair. Attendees can enjoy live concerts by Silverada (formerly Mike & the Moon Pies), Grady Spencer & The Work, Rosie Flores, and more. Get a full schedule of events and purchase tickets on Eventbrite.
Hunter Hayes in concert
Country music star Hunter Hayes performs live at Aztec Theatre. The “Wanted” singer comes to San Antonio as part of his Flying Solo Tour, which showcases Hayes’ musical journey with fans through raw, behind-the-scenes moments. He’ll perform songs from his 2023 album, Red Sky.