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It's rodeo season in San Antonio, which means it's time to bust out your cowboy boots and, apparently, your wallet.
A new report from Trinity University reveals the astounding economic impact of San Antonio Stock Show and Rodeo on the city. The 18-day affair brings in $253 million a year, which is more than the projected sales tax revenue for all of San Antonio, says the report.
The four-year study defines economic impact as the expenditure "generated by participants in activities outside the rodeo but within the San Antonio area."
In 2015, the rodeo brought in $252,816,879 from attendees and participants. The impact of volunteers alone is valued at $14 million, unsurprising given that the rodeo wrangles more than 6,000 volunteers each year.
While the annual event is beloved by locals, Ticketmaster reveals that 45 percent of ticket purchases come from residents outside Bexar County. And we should welcome those visitors, as they spend more than twice that of local attendees.
The rodeo runs through February 28. You can buy tickets here.
PEANUTS AND CRACKERJACK
San Antonio is about to be thrown a curveball. Boom Ball, a new touring league delivering a twist on America’s pastime, will bring trick plays, crowd shenanigans, and reality-TV stars to Nelson W. Wolff Municipal Stadium on August 29.
Yes, the whole thing sounds like Banana Ball, the viral baseball phenomenon that has already made a couple of stops at Wolff. But there are a few differences. For one, the league is co-ed. And the teams aren’t just made up of collegiate and minor-league players. Reality personalities like Big Brother’s Zach Cornell and Rylie Jeffries sometimes show up for a few innings.
There also seems to be fewer of the Magic Mike-ish dance breaks that the Savannah Bananas have made their stock in trade. But spectators will be treated to back flips, speed innings, home run derbies, fireworks, and light shows.
The San Antonio leg of the tour will have six innings in a tight, two-hour event featuring the Lucky Llamas and the Chaos Crew. The two teams are thus far the only ones in the league, so presumably they’ve built up a healthy rivalry.
Tickets start at $25 and go up to $150. Through a new partnership with St. Jude Children's Research Hospital, the league is also offering charitable passes that include an exclusive post-game on-field experience and a $20 donation.
"We are thrilled to welcome Boom Ball to Wolff Stadium," said San Antonio Missions General Manager David Gasaway in a release. "High-energy baseball for the whole family is something we cherish and are proud to support."