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Let's Rodeo
San Antonio rodeo wrangles mega bucks for Alamo City — here's how much
Feb 12, 2016 | 1:16 pm
The rodeo wrangles big bucks for San Antonio.
Photo courtesy of San Antonio Stock Show & Rodeo
It's rodeo season in San Antonio, which means it's time to bust out your cowboy boots and, apparently, your wallet.
A new report from Trinity University reveals the astounding economic impact of San Antonio Stock Show and Rodeo on the city. The 18-day affair brings in $253 million a year, which is more than the projected sales tax revenue for all of San Antonio, says the report.
The four-year study defines economic impact as the expenditure "generated by participants in activities outside the rodeo but within the San Antonio area."
In 2015, the rodeo brought in $252,816,879 from attendees and participants. The impact of volunteers alone is valued at $14 million, unsurprising given that the rodeo wrangles more than 6,000 volunteers each year.
While the annual event is beloved by locals, Ticketmaster reveals that 45 percent of ticket purchases come from residents outside Bexar County. And we should welcome those visitors, as they spend more than twice that of local attendees.
The rodeo runs through February 28. You can buy tickets here.
