H-E-B, Texas' beloved supermarket chain that laid down its roots in the San Antonio area over 100 years ago, is fighting hunger and giving back to its loyal local customers this holiday season.
The H-E-B Feast of Sharing is a free event that takes place at 33 locations across Texas and Mexico. Back for its 30th year, the feast returns to San Antonio for its final date on December 21. During the special event, hundreds of partners and community volunteers come together to prepare meals, many of which are made in H-E-B’s mobile kitchens.
Running from 11 am to 3 pm at the Henry B. Gonzalez Convention Center, the H-E-B Feast of Sharing will welcome guests for a day of "food, music, and good cheer." (While you’re there, keep an ear out for sleigh bells — Santa may make a special appearance.)
“At the heart of who we are as a company is our commitment to giving back and supporting the communities we serve,” Winell Herron, H-E-B's VP of public affairs, diversity, and environmental affairs says in a release. “For more than 30 years, the H-E-B Feast of Sharing has been the highlight of the holiday season for us. It gives us a wonderful opportunity to share a meal and embrace one another with the passion and warm spirit of the holidays.”
Free and open to all, guests are invited to dine, listen to live music, and take part in arts and crafts and kids' activities. And though volunteer slots have since been filled, H-E-B says those looking to help with the event should still come to the convention center.
“If you wanted to volunteer, we encourage you to still come down. Eat a meal with somebody, find out a little bit about their life, and enjoy the event,” says Julie Bedingfield, H-E-B public affairs manager. The meal will feature a classic holiday dinner with turkey, pumpkin pie, mashed potatoes, and gravy.
The feast is the capstone to H-E-B's Food Bank Assistance Program. Each year, the company donates over 32 million pounds of food to food banks near H-E-B locations.
In November, H-E-B partnered with the San Antonio Food Bank to donate almost 2,000 meals and delivering ready-to-heat food to area seniors at the George Cisneros Housing Complex on the West Side.
Since the Feast of Sharing began in 1989 in Corpus Christi and Laredo, 3.8 million meals have been served by more than 375,000 volunteers. This year, the company expects to welcome 14,000 South Texans to share in the festive community fun. During the dinner, VIA Metropolitan Transit will be providing free rides. Just let your bus driver know you’re headed to the H-E-B Feast of Sharing.
“Here in town, we want everyone to come. We certainly will have food for 14,000 people, but I challenge you to make us push those numbers to the limit,” Bedingfield says.
In addition to its San Antonio event, H-E-B is also hosting its final Feast of Sharing in Corpus Christi on December 21.
For more information on the Feast of Sharing, head here.