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Frost It Forward

Frost Bank perks up San Antonio coffee shop with dose of generosity

Frost Bank perks up San Antonio coffee shop with dose of generosity

By CultureMap Create
Oct 31, 2018, 1:39 pm
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Frost pop-up at Merit Coffee San Antonio
Frost Bank and CultureMap surprised patrons at Merit Coffee. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
They received not only free drinks, but Frost cash cards to #frostitforward for someone else. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
The journals help track daily acts of kindness and generosity. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
Visitors to Merit received free coffee and tea that morning. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
Frost hats, koozies, and journals were given out. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
The cash cards are meant to be passed along to someone else. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
The room's energy lifted as soon as people realized what was going on. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
Those expecting their regular morning coffee run got a great surprise. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
CultureMap teased Merit Coffee as the next pop-up location on social media. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
Several of the shop's patrons were already Frost Bank customers. Photo by Joel Pena
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio
Frost pop-up at Merit Coffee San Antonio

Caffeine seekers at Merit Coffee got a happy surprise on the morning of October 30, when Frost Bank and CultureMap popped in to hand out presents, cash cards, and free coffee and tea.

Roughly 60 people — including those who'd set up work stations in the coffee shop's nooks — were treated to drinks and Frost Bank hats and koozies, along with journals that can be used to track acts of generosity and daily reflections, or to use when taking the 30-day Optimism Challenge.

In a fun twist, many of Merit's patrons revealed that they had already been banking with Frost for years and admired the company's commitment to community.

"I've always seen companies talk about 'spreading kindness and goodness and optimism' on their websites, but I've never experienced them actually doing it," said one, while another remarked, "I know Frost as a 'community bank,' but this is next level."

Several of the visitors received Frost cash cards, with the instruction to #frostitforward and use it to do a good deed for someone else. One recipient accepted the card, then walked right over to the Merit barista and presented it to him as a thank-you for serving him every morning.

This unexpected java jolt was the latest in a series of pop-ups that are helping San Antonians show generosity and spread optimism. It's all part of CultureMap's partnership with Frost Bank and in celebration of our comprehensive CultureMap Charity Guide, which is your one-stop destination for area nonprofits and charities.

CultureMap and Frost Bank will be hosting more of these pop-up events throughout 2018, surprising and delighting folks all over San Antonio. Want to know where we might show up next? Follow along on Instagram and Twitter for hints about our next stop.

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