Drink Pink
San Antonio restaurant group paints the town pink for breast cancer awareness
This Breast Cancer Awareness Month, one local company is painting the town pink for the first time in what it hopes will be an annual tradition. FreeRange Concepts — parent company to five Texas restaurants, including The Rustic — is leveraging its three San Antonio businesses in Pink Out Week to raise money for breast cancer patients.
From October 16-23, The Rustic, Bowl & Barrel, and The General Public are hosting fundraising events benefiting the Pink Fund, each with a different public draw. The Rustic will serve frosés (frozen rosé wine), setting aside a dollar per drink. Bowl & Barrel and the General Public are running similar programs, swapping the frozen drink for a cosmopolitan with Tito’s Handmade Vodka.
All three restaurants will accept donations in-person or through a QR code; donors at The Rustic will be entered to win prizes like entrance into local events and gift cards, and donors at the other two participating restaurants are invited to sign cards that will be hung on the walls.
The Pink Fund’s main goal is providing financial assistance to patients, with more than half of that aid going to housing costs, and significant portions going toward transportation and utilities. Since 2008, it has awarded more than 3,200 grants. It has renamed October Breast Cancer Unawareness Month, to reflect the disparity of awareness of the disease, versus the financial strain on seemingly normal life.
“We couldn’t be prouder to partner with The Pink Fund during Breast Cancer Awareness Month,” said FreeRange Concepts cofounder Kyle Noonan. “At FreeRange Concepts, we’re dedicated to being an active member of the communities that we are blessed to serve, and we have a lot of fun activations and events planned to make Pink Out Week an amazing experience. We hope to see everyone stop by each of our brands.”
The Rustic is also throwing a party on October 22 to celebrate the end of the fundraising week, with live music and a themed photo booth. There is no event flier out yet, but The Rustic’s performance schedule shows country singer-songwriter Lacy Brinson playing a free show from 12:30-2 pm, and the iconic, genre-shaping folk rock duo Indigo Girls from 9:30-11 pm ($32). Either way, it’s a good day to hang out at The Rustic.
