50 Cent, take note. The way to stay relevant past a long-ago top-10 hit isn’t to start feuds with everyone from Ja Rule to Madonna. It’s easier to catch more flies with the honey of collaboration than the vinegar of aged beef.

From the class of hip-hop giants who cut their teeth in the ‘90s, no one does it better than Snoop Dogg. The Death Row Records star is now a certifiable mogul whose recent Super Bowl performance was universally lauded instead of savagely memed. And he’s not done being a household name yet.

On December 19, Snoop Dogg launched his latest venture, the hemp-infused beverage line Do It Fluid. Made in partnership with San Antonio-based company Hill Beverage Co., the brand promises an alternative to smoking without sacrificing the high. This is another step in a more "smokeless" direction for Snoop, who recently made headlines with a gimmick around quitting smoking.

The line, designed to appeal to the palates of both traditional cannabis users and novices, skips artificial additives in favor of natural sugars and fruit juices. Keeping in mind the myriad reasons customers use hemp products, Do It Fluid is available in a 12-ounce CBD-only version and punchier eight-ounce Delta-9 and THC blends.

According to a release, the Snoop Dogg collab is just the tip of the iceberg for Hill Beverage. The local producer is already in talks with other notable celebrities for future partnerships. Just spitballing here, but there would certainly be a market if Seth Rogan expressed interest in a pineapple concoction.

For now, Do It Fluid is available in four flavors — Tha Shiznit (blue raspberry), G’d Up (blood orange, Pump Pump (“peaches ‘n’ honies”), and Lodi Dodi (cherry limeade). Cue up “Gin and Juice” and order through hillbeverageco.com.