COMING ATTRACTIONS
Healthy Houston salad chain to open first New Braunfels location
Salata is coming to New Braunfels
The salad days of New Braunfels are continuing with yet another restaurant debut. Salata, the Houston-based chain known for its healthier approach to takeout, is opening its first location inside the city at the former Coleman plant site at 766 FM 306.
The concept is similar to other build-your-own chains. Guests start with a base of greens, then festoon the salad (or wrap) with dozens of toppings ranging from sun-dried tomatoes to jicama. Proteins include vegan options like tofu and quinoa and meats such as salmon, chipotle shrimp, and pesto chicken.
Dressings are a little more creative than some of its competitors. Along with staples like buttermilk ranch and herb vinaigrette, Salata offers ginger lime, jalapeño avocado, white miso, and simple lemon juice. Sides include baked pita strips, seeded croissants, and a pair of soups: tomato basil and chicken tortilla.
Salata founder Berge Simonian stumbled into the restaurant business, taking a detour from engineering school at the University of Texas at Arlington to help his parents open a Houston deli. There, he saw that orders for the salad bar far outpaced orders for the other fare.
Although his first venture on his own — a panini restaurant called Hot Press — failed, he soon returned to the salad idea. Salata was launched in 2005 and has grown to over 90 outposts nationwide in 5 states.
The closest location to the upcoming New Braunfels site is in Cibolo. The chain has also made inroads in San Antonio with four restaurants.
Salata has not yet announced the location, but new Texas Department of Licensing and Regulation project filings state that work on the 2,388-square-foot eatery will wrap up in March 2027. CultureMap has reached out to the chain for more details.
