SUDDEN SHUTTERS
Filipino bakery chain exits Texas with San Antonio closure
Red Ribbon Bakeshop was known for Filipino cakes like Ube Overload.
San Antonio’s Filipino community has lost one of its go-to spots for celebration cakes. Jollibee’s Red Ribbon Bakeshop chain has pulled out of Texas with the closure of its San Antonio bakery at 84013 SH-151.
On November 1, a member of a local Filipino Facebook community noticed a handwritten closure announcement posted on the bakery’s door. Although the company has not issued a formal statement, it has updated its Google Business profile, disconnected the phone number, and disabled the San Antonio location’s web page. The corporate office did not immediately return a request for more information.
Amalia and Renato Mercado started the chain as a small Quezon City cake shop in 1979, relying on daughter Teresita Moran for the famous cake recipes. The bakery followed the Filipino diaspora to West Covina, California, in 1984, selling to fast-food giant Jollibee in 2005.
The acquisition eventually led to a rapid U.S. expansion, including its first Texas location in Houston in 2014. Red Ribbon followed up with a second Houston outpost in 2022, followed by a San Antonio outpost in 2023. Both Bayou City bakeries closed in 2024.
The chain was best-known for its moist cakes, including a mango supreme cake speckled with fruit and the royal purple Ube Overload. It also sold affordable dedication cakes for anniversaries and birthdays, and pastries like mamon (muffin-sized sponge cakes) and ensaimada (a coiled sweet bun).
Although Red Ribbon is still a global goliath with over 500 locations, it has been slowly scaling back its U.S. presence. At the time of the San Antonio store’s opening, it had planned to add several new locations to the 40 U.S. units it operated. Since then, it has retracted to 32 outposts, mostly in California.
Its parent company, however, has not abandoned the Alamo City. In May, Jollibee announced that it was eyeing San Antonio for a massive expansion that could bring up to 15 new locations to the area. Although a company rep did not give a timeline for the surge, they did say that execs are eyeing neighborhoods around Joint Base San Antonio.
