San Antonio penny pinchers looking for the thrill of the deal will soon have a new place to score brand-name bargains. Discount chain Sierra, the sibling to retail giants Marshalls and HomeGoods, has picked The RIM Shopping Center for its first Texas location. Planners expect a debut in the third quarter of 2025.
Along with Sierra, the northwest San Antonio retail plaza will also nab a new Marshalls outpost. According to a release from Charlotte, North Carolina-based Big V Property Group, The RIM will be one of only two American shopping centers with all five TJX Company concepts. A combined TJ Maxx/HomeGoods and a Homesense location already serves discount shoppers.
"In some ways, the massive lease at The Rim is a throwback to retail real estate history, when major apparel specialty stores such as The Gap and The Limited would locate all of its various divisions into the same regional mall," the press release notes.
Maxxinistas should feel right at home at Sierra. The big-box store offers deep discounts on apparel, accessories, and home goods. The labels currently featured on the website run the gamut from denim companies like Lucky Brand and AG Jeans to heritage brands like Eddie Bauer to sneaker staples like K-Swiss.
In addition to offering apparel, Sierra serves a wide variety of sporting and outdoor gear.Sierra/ Facebook
Unlike its clothing-focused siblings, however, Sierra has a sportier side. It has departments devoted to fitness gear, cycling, camping, and even non-gun hunting equipment like binoculars and knives. Even the handbags are a little more rugged. The website contains a wealth of nylon backpacks and hip bags from Columbia and The North Face, perfect for putting together a gorpcore look.
The upcoming Sierra store will replace a former Market by Macy's location. Marshalls will move into a plot formerly occupied by defunct Hobby Lobby-owned furniture brand Hemispheres. Barring construction delays, both should welcome their first customers in the fall.
The new additions will make The RIM a bargain hunter's paradise. In addition to the TJX stores, the shopping center boasts discount retailers Nordstrom Rack, Saks Off Fifth, DSW, and Popshelf.
