SUDDEN SHUTTERS
Military brand Grunt Style to close San Antonio flagship
Grunt Style is closing its San Antonio store, along with 9 other locations nationwide.
A San Antonio retailer that caters to the military community is shuttering its San Antonio flagship. According to a Texas Workforce Commission (TWC) notice, the staff at Grunt Style at 900 Broadway St. will be laid off on November 30.
"The company expects to close this retail employment site in its entirety," Kelley Wisley, Grunt Style's human resources manager, wrote in the Worker Adjustment and Retraining Notification (WARN). "No final determination has been made regarding the future operation or closure of the company headquarters."
San Antonio is among nine other stores that are permanently closing, including one in El Paso. The other affected stores are in Arizona, Florida, Georgia, Missouri, Nevada, South Carolina, and Virginia.
The WARN notice states that 19 of the brand’s workers will be laid off — 11 full-time and eight part-time. The San Antonio branch also serves as the company’s headquarters, employing 49 people total.
Former Army drill sergeant Daniel Alarik founded Grunt Style in 2009, hiring mostly veterans to run the company’s various "platoons.” After a period of rapid growth, the brand moved its company headquarters from Carol Stream, Illinois, to San Antonio in 2017. Its first brick-and-mortar opened at Fort Sam Houston in 2021 after Alarik’s ouster in 2020.
That period of time saw the brand embroiled in controversy. Alarik sued the company in 2020, alleging Grunt Style violated his employment contract. That case was settled for an undisclosed amount in 2023.
Then, on January 7, 2021, a Capitol riot participant wearing the brand’s “F*ck Your Feelings” hoodie made the rounds. Although the company quickly issued a statement saying it would not “associate with anyone who threatens our Republic or promotes violence,” the graphic is still featured on its website today.
It’s unclear whether Grunt Style will maintain its online shop or its San Antonio headquarters. In 2025, it closed a production facility near Chicago, eliminating 100 jobs. The brand did not return a request for comment in time for publication.
