YES TO THE DRESS
Online wedding favorite hosts one day discount pop-up in San Antonio

Azazie will bring its pop-up shopping experience to San Antonio on January 31.
San Antonio nearlyweds will soon be able to shop one of the internet’s most popular wedding brands without opening their laptop. Direct-to-consumer giant Azazie is bringing its IRL pop-up shopping tour to The Westin hotel at 9821 Colonnade Blvd from 9 am-5 pm on January 31.
Founded in 2014, Azazie was part of a wave of Silicon Valley “disruptors” meant to make formal shopping more responsive to its customers. In its early days, the brand would post 25-30 in-house designs online for feedback, moving the customer-voted favorites to production.
These days, it has become more of a traditional e-tailer, offering hundreds of dresses for all occasions, suits, children’s formals, and accessories — and brand collabs like Barbie and Kylie X Kendall. It has remained popular for its customizable fits and size inclusivity ranging from 0-30.
In addition to in-person try-ons, the pop-ups offer deep discounts of up to 85 percent off the original price. Formal shoppers can also enter a giveaway for additional $5-$20 coupons. The most expensive wedding gown on Azazie’s website is listed below $1,000, half of what the Knot’s 2025 Real Wedding Study says is the average price.
Admission to the pop-up is free for general shoppers. A $40 upgrade lets guests claim first dibs on the most popular styles and sizes.
Azazie will be making four stops during its whirlwind Texas tour. The full winter dates and locations include:
- January 24 — Marriott DFW Airport, 8440 Freeport Parkway, Irving
- January 25 — The Westin Austin, 11301 Domain Dr, Austin
- January 31 — The Westin San Antonio North, 9821 Colonnade Boulevard, San Antonio
- February 1 — Hilton Houston Westchase, 9999 Westheimer Road, Houston
