A new holiday spectacle will make Toyota Field the merriest and brightest place in San Antonio for the 2024 holiday season. Coca-Cola’s Classic Christmas, a new immersive experience from the creators of the world-famous "Enchant" holiday light maze, will flip the switch in late November.

"With larger-than-life light sculptures, falling snow, ice skating, visits with Santa, loads of tasty hot cocoa, and more, Coca-Cola’s Classic Christmas brings to life treasured holiday traditions during this beloved time of year," says a release.

Activities and experiences at the all-ages attraction will include:

• Larger-Than-Life Light Display – 55,000 square feet of holiday light sculptures, featuring custom and interactive Coca-Cola-inspired vignettes. (Destined to make CultureMap's annual list of most spectacular Christmas light displays.)
• Market Square – Seasonal treats and shopping for holiday gifts from local vendors showcasing their wares. (Vendor applications are still being accepted atClassicChristmas.com.)
• Ice skating — Skating under and amid the spectacular lights.
• Snow Slide — Ride an inner tube down a thrilling snow slide.
• Seasonal food and beverage – Holiday-themed food and drinks for the whole family.
• Live entertainment – Nightly caroling throughout the venue and more local, seasonal artist features.
• Visit with Santa – Photos will feature Santa in his workshop.
• Book a holiday party — Classic Christmas will be available for office parties, family gatherings, and other seasonal celebrations (groups 10+ get access to special pricing).

No word yet whether the famous Coca-Cola polar bears will be part of the merriment.

Coca-Cola’s Classic Christmas will include immersive light displays, ice skating, and more. Photo courtesy of Enchant

The event creators have a pretty good track record with "magic." Enchant: World's Largest Christmas Light Maze & Market is a touring event from Canada that has dazzles visitors in cities around the world (including Dallas-Fort Worth.) Through the years, Enchant has been a favorite outing for families, couples on dates, and Instagrammers seeking for the perfect holiday selfie. (Or proposal spot.)

Coca-Cola’s Classic Christmas will debut at Toyota Field (5106 David Edwards Dr., San Antonio) on November 22 and run through December 29, 2024. The event is also premiering in Houston and Arlington this season.

Tickets are already on sale.

Through July 31, Flex Tickets are offered with general admission pricing. These "secure the lowest prices on tickets without having to know what date you plan to attend the event until later this season," organizers say.

General admission runs $20 for adults, $14 for youth (age 14-17), $14 for children (age 4-13), and free for 0-3 years old.

Tickets are on sale at the event website.