In the Lone Star State, there are few things more Texan than rodeo. It is the official state sport, after all. And now mega brand Pepsi is taking notice of one up-and-coming Boerne rodeo queen as part of its The Taste of Your Texas road-trip campaign and mini documentary series.
Meant to amplify the spirit and diverse stories of trailblazers in food, music, art, and sports that only the Lone Star State could produce, the new campaign kicks off with Pepsi’s virtual road trip around Texas.
After a stop in Austin to visit with Eliana Gutierrez of Valentina’s Tex-Mex BBQ, the youngest female pitmaster in the country, the tour continues on to the San Antonio area, where another rising female star is roping in lots of interest: 21-year-old Jordan Maldonado. The roper, cattle breeder, and Miss Rodeo Texas 2019, Pepsi notes, is redefining what it means to be a beauty queen. Inspired by the barrel-horse-wrangling, tiara-topped Maldonado, Pepsi will contribute a $20,000 scholarship during the next five years to the Miss Rodeo Texas Association in an effort to help elevate the next generation of young rodeo women.
The mini docuseries is now available to view at pepsitasteofyourtexas.com.
Pepsi’s Texas road trip also includes a stop in Houston, where the campaign highlights country, R&B, and rap musician Fat Tony and the exclusive music video for his latest single, “Gambling Man (Mariachi Remix).”
Finally, the Pepsi Texas road trip will trek up to Dallas to feature Michoacán, Mexico-born artist Mariell Guzman, whose technicolor murals and focus on her heritage and cultural themes have helped her shine in the male-dominated mural scene.
“With thousands of PepsiCo employees based all over Texas, we have a deep understanding and appreciation of the Lone Star State’s unmistakable spirit because it’s an integral part of our everyday culture,” says Julie Raheja-Perera, vice president of marketing for PepsiCo Beverages North America, central division. “Today, we’re thrilled to shine a light on four extraordinary Texans as they share their unbridled pride through their distinctive self-expression — and encourage all Texans to join in and tell their own unique stories.”
As part of the campaign, Pepsi is encouraging all Texans to share their own favorite tastes of Texas on social media by highlighting a revered family recipe or hidden local gem and the using the hashtag #TasteOfMyTexas.