City on a mission

San Antonio goes all in on $55 billion economic development plan

San Antonio goes all in on $55 billion economic development plan

San Antonio skyline
The initiative could add as many as 140,000 jobs in the San Antonio area in the next few years. Photo by SeanPavonePhoto/Getty Images

The San Antonio Economic Development Foundation has crafted a $55 billion plan that it envisions will cause the business community to really remember the Alamo City.

The All In SATX plan, unveiled March 31, aims to add 140,000 jobs and generate a $55 billion economic impact in the San Antonio metro area by 2025. Major employers, education and training institutions, small businesses, economic development organizations, and public-sector agencies collaborated on the plan.

“We built a strong team, a compelling strategic plan and targeted approach, bringing together workforce and global development agencies, and a deep commitment to advancing the region in a powerful way,” Craig Boyan, chairman of the foundation and president of San Antonio-based grocery chain H-E-B, says in a news release. “That is the underpinning of [the foundation’s] efforts to accelerate the growth of our region. We have much to work with in this special place.”

Texas Gov. Greg Abbott, Bexar County Judge Nelson Wolff, and San Antonio Mayor Ron Nirenberg are among the elected officials who’ve embraced the plan.

“San Antonio is so many things — the Alamo City, Cyber City, Military City USA, and Culture City. We’re a city on a mission, and that mission is to create economic opportunity for every single San Antonian,” Nirenberg says.

The plan rests on three pillars: jobs, people, and place. Randy Smith of Weston Urban leads the jobs team, Kate Rogers of Alamo Trust leads the people team, and David Robinson Jr. of Weston Urban (and son of San Antonio Spurs legend David Robinson) leads the place team.

To carry out the plan over the next five years, the economic development foundation is raising a total of $38.5 million. Before launching the plan, the foundation already had collected more than $1 million.

Other key supporters of the initiative include the University of Texas at San Antonio, Texas A&M University-San Antonio, the Alamo Colleges District, Port San Antonio, Brooks, Bexar County, Medina County, Boerne, Cibolo, Converse, and New Braunfels.