Trends on Trends
It appears United Airlines is taking a cue from the Lone Star State for its new in-flight menu. Starting May 1, the Chicago-based airline will make Texas-inspired breakfast tacos available to passengers via its Choice Menu.
"Inspired by the exciting street food and food truck trends across the country," United is offering two egg and chicken chorizo tacos for $8.99. "We're still thinking Austin might have a leg-up on United, but TBD," said Conde Nast Traveler of the news.
According to a press release, the airline tested the recipe for more than a year, using 800 passengers, crew members, and employees as guinea pigs. The company said it eventually landed on egg and chicken chorizo because "taste-testers enjoy[ed] the taco's spicy, yet subtle, chorizo flavor." Basically, it was the Goldilocks of breakfast tacos.
Other additions to the in-flight menu include a new barbecue chicken sandwich with pulled smoked chicken, barbecue sauce, cheddar Jack cheese, and a dill pickle plank served on a focaccia roll — because nothing says "authentic barbecue sandwich" quite like a focaccia roll. The airline will also offer San Francisco-based Ghirardelli sundae toppings on premium transcontinental flights.
United's in-flight beverage service is getting a trendy spruce, too, with the addition of an Old Fashioned, Stella Artois, and a handful of craft brews to the menu.
It's been a rough year for United Airlines. Last year, they removed a medical doctor from a flight for refusing to give up his seat to a United employee. That incident occurred just days after the airline refused two teenage girls wearing legging onto a plane. Oh, and last month, a small dog died in the cabin after a flight attendant forced its owner to put the pet carrier in an overhead bin.
While we do believe nothing is so bad it can't be fixed by a taco, this actually might be the exception to the rule.