TEAM SPIRITS
Hill Country distillery scores big with new collectible Spurs Bourbon
Garrison Brothers' new Spurs Bourbon is the perfect way to celebrate a victory.
Hye’s Garrison Brothers is hoping to score points with San Antonio whiskey fans. The Hill Country distillery just dropped a limited-edition Spurs Single Barrel Bourbon in celebration of the return of the team’s Fiesta-themed Nike NBA City Edition uniforms.
Each of the collectable bottles is hand-dipped in wax and sports a custom label inspired by the uniform design. The sleeve is even more of a throwback, striped in the Spurs’ iconic 90s-era teal, orange, and fuchsia. We’re not saying it will make a full-court press as a gameday handbag, but it's a more festive Dungeons & Dragons dice carryall than a Crown Royal pouch (Tim Duncan knows).
The release is part of a multi-year partnership, established in 2023, between Garrison Brothers and the Spurs. As an official partner, the distillery has its own namesake bar at Frost Bank Center serving Bourbon and cocktails on tap.
“Our ongoing partnership with the San Antonio Spurs means a great deal to Garrison Brothers, says Rob Cordes, Garrison’s “Head Marketing Dude,” via a release. “With this new Spurs Single Barrel release, we aim to elevate the fan experience by combining the finest Texas traditions with innovative craftsmanship.”
“It’s been truly rewarding working on this partnership with Garrison Brothers over the last few years,” adds Frank Miceli, Chief Commercial Officer for Spurs Sports & Entertainment. “This special bottle of Texas’ best bourbon, honoring the return of our City Edition uniforms and Fiesta colors, is just one of the many ways we look to celebrate our local roots and elevate the fan experience alongside great partners like Garrison Brothers.”
The Spurs Single Barrel bourbon retails for $109.99. 180 bottles will be available exclusively at the Garrison Brothers Gift Shop in Hye, with an additional 1,200 sold at San Antonio retailers.
