HAUTE PROPERTIES
Southern Living picks Fredericksburg for charming 2026 Idea House
Southern Living Idea House will be open for tours beginning September 18.
Whether Texas is part of the South may still be an open question, but Southern Living is settling the debate with a big investment. The Birmingham, Alabama-based lifestyle magazine will build its newest Idea House in the Friedën community in Fredericksburg.
For more than 35 years, Southern Living has drafted Southern builders, architects, and designers to build new homes that not only showcase the latest innovations in home design but are the epitomes of Southern style. This year, the magazine chose Friedën, a 130-acre development featuring parks, nature trails, and lakes.
"We're excited to call Fredericksburg home for the year and to celebrate the distinct character of the Texas Hill Country,” said Editor-in-Chief Sid Evans,via a release. “Surrounded by rolling hills and wide-open views, this home reflects the region's natural beauty and the relaxed spirit of the Lone Star State."
The design of the versatile home proves the modern farmhouse trend still has some legs. Southern Living’s designers update the look by ditching whitewashed everything for a more contemporary color palette that blends in with the Hill Country’s natural landscape. Floor-to-ceiling windows further “dissolve the boundaries” between the interior and the great outdoors.
To bring their vision to life, Southern Living drafted a local team, including builder Kurk Homes, architect Andrew Bray of Mustard Architects, landscape designer Melissa Gerstle, and interior designers Jean Liu, Marcus Mohon, and Paloma Contreras. But real estate gawkers will have to wait to see most of the details. The house won’t be unveiled until September 18, when public tours open and the October issue hits stands.
Southern Living, however, did tease a few details, saying the home is being built for “multi-generational” living with sustainable products and appliances, a motor court entry, and a private casita. No doubt, interior design buffs will also find inspiration in the decor's bold choices. Last year’s Idea House in Virginia mixed in everything from garden florals and African mudcloth to animal prints and kitchsy cottagecore art.
The Idea House will be open to the public for tours from September 18 through December 20. Tickets will be available beginning in April, with a portion of the proceeds supporting area charities. After the open house, the home will be available for sale at an undisclosed price.
